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Wednesday, 24 August 2016 09:42

LG shows signs of clearer directions


LG is showing off its range of IPS LED and OLED commercial, and TV signage at Integrate 2016 – and its offerings range from a huge spectacular wave-shaped signage wall to 3.65mm thin OLED panels that mount flat on walls.

Integrate  runs from 23-25 August at the Sydney Showgrounds at Olympic Park. It’s a trade-only event for the entire audio-visual, live production, rental and systems industry. If you are interested in digital signage, projection, sound, light and more head on out. Tickets are free if you register online.

Back to LG. I did not realise that it was number one in Australia for its OLED-based signage and number two for IPS, 4K Ultra HD. It also has some amazing dual-sided OLED and curved OLED setups that allow new levels of creativity for architects and designers.

Russ Prendergast, information display marketing manager, commented: “This year, the LG booth provides an array of products with stand-out technology that can enhance companies advertising and displays. We believe that our products address issues within the industry and provide solutions for businesses to be ahead of the game in information display.”

LG dual-view curved tiling OLED – the Wave and the Arch

As the name suggests, it uses flexible, thin, single or double sided panels that used OLED’s self-lighting pixels to create Infinite Contrast Ratio rendering flawless image detail. OLED creates perfect blacks (0.00 cd/m2) and displays HDR (High Dynamic Range) which enhances images on the screen with the graduation of contrast in light and dark areas.

LG wave

But more than this the panels can be curved over a 2-metre radius to create tunnels, arches and shapes not possible with glass panels.

LG Arch

LG ultra-stretch 58:9 screen

It uses a 4K IPS LED panel that can display dynamic content, for example, airports, train stations, banks, art galleries or retail stores. Features include new design configuration such as Ultra Stretch Resolution and 58:9 Extended Wide Format so that content can be delivered on the one portrait or landscape screen or divided into four parts.

LG Ultra stretch

LG 55” video wall

The video wall uses LG’s 55” ultra-thin border panels and displays various types of content. By its sheer size, it raises customer awareness, particularly in areas with heavy foot traffic such as museums, galleries and large retail stores and has enhanced picture quality with wider viewing angles and improved backlight brightness

LG wall


LG Hybrid cooler and other cooler stuff

LG Hybrid Cooler has the dual function of a full HD advertising screen and a translucent window to let you see what is inside. When approached a proximity sensor transforms the translucent display from advertising mode to translucent mode – a great point of sale tool, offering greater engagement and delivery of the message.

LG Cooler

LG also has mirror signage that is great in dressing rooms, or hotels.

LG Mirror

I spoke at length to Prendergast about the technologies on display. His responses are paraphrased.

Everyone wants OLED the moment they see its incredible colours and elegant ultra-thin flexible panels but in reality, it is for selected uses – upmarket displays in banks, fashion, hotels and more. You can mount the 3.65mm panels on glass, behind glass, on a wall or anywhere that its 2-metre radius allows.

IPS (in-plane switching) panels are still the mainstay of display and signage, and you can get these panels in 32 to 98” sizes. IPS has the advantage of a much larger field of view. The world is slowly moving towards 4K, but its data sizes are much larger so HD still wins.

All our panels have LG’s WebOS built in so it is easy to connect via Ethernet, Wireless, HDMI, DisplayPort or plug in a USB stick.

When you’re considering signage, you can come into our display showroom at Sydney’s Darling Park at Darling Harbour. If you need access to our technology specialists and see the technology first hand our LG Business Centre can show you everything there is to know about our Information Display products.

LG’s digital signage portal is here. 

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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