Tuesday, 01 October 2019 03:22

Whispir launches stage one of digital SMB marketplace strategy

By
Jeromy Wells, Whispir CEO Jeromy Wells, Whispir CEO

Australia-listed cloud communications provider Whispir has launched Whispir Store as part of stage one of its digital direct SMB marketplace strategy.

Whispir’s communications workflow platform automates interactions between businesses and people, and the company says the launch of Whispir store has increased its digital sales capability.

With the launch Whispir (ASX:WSP) enterprise customers can use the Whispir Store library to select from more than 45 products across modules, channels, components, templates, integrations, training and professional services - including newly launched functionality and integrations such as Amazon EventBridge, Whispir Video Chat and WhatsApp Messenger.

Customers can also view pre-packaged workflows for common use cases such as HR onboarding, satisfaction surveys and incident management.

Whispir CEO Jeromy Wells said, “Our platform can be utilised to solve thousands of use cases; and the Whispir Store will showcase our extensive communication tools and channels available to customers. The launch of the Whispir Store enables our customers to directly manage their evolving communication needs.

“The Whispir Store is part of our long-term investment in increasing our digital direct sales capabilities and is designed to remove friction and manual interaction from our sales process. It allows our customers to view products already available to them as well as exposes them to other services and products in a self-service environment, improving customer experience and engagement.

“Over the coming year we will continue to invest in improving the Whispir Store functionality with payment integration and new product innovations and components planned.”

Whispir says its marketplace, will be an open platform that allows existing customers, independent vendors and developers to continue to develop add-ons and extensions to the Whispir platform and generate revenue for both the third-party vendors and Whispir.

“We expect the Whispir Store, the first step in our Marketplace Strategy will not only see us adding to our customers’ experience and accelerating recurring revenue growth from those customers, but importantly the Whispir Store delivers the preconditions required to successfully service the SMB market,” Wells said.

“The SMB market is a significant new market opportunity for Whispir. The lower customer acquisition costs for new customers and attendant improvements in sales productivity and operational efficiencies are very attractive at scale.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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