Wednesday, 16 October 2019 01:48

Esports Mogul, Tier One Entertainment ink partnership deal Featured

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Esports Mogul, Tier One Entertainment ink partnership deal Image IndypendenZ, FreeDigitalPhotos.net

Listed Australian tournament platform Esports Mogul has inked a partnership agreement with Southeast Asia influencer talent agency Tier One Entertainment.

Under the deal Mogul Limited (ASX: ESH) will be the exclusive platform provider for Tier One and its influencer and streamer talent promoted online events.

According to Mogul, Tier One influencers have over 7.6 million social media followers with over 62 million combined views on YouTube and Twitch, and will launch a branded hub to include monthly fan subscriptions and online branded tournaments.

The agreement sees Mogul and Tier One entering into a revenue-share arrangement with respect to monthly subscribers, memberships and user acquisition to Mogul.

Mogul says the initial monthly membership fee paid by users of the Tier One Branded Hub to it is expected to be US$2 per month of which Mogul will retain 40%.

And Mogul says subscription functionality benefits Tier One by creating a new strong revenue stream for the organisation - and for Mogul represents a further “monetisation of its world-class technology”.

“We're thrilled to extend our influencer and streamer outreach and partnerships in Southeast Asia alongside Tier One. Tier One is a strong esports organiser for Mogul to partner with and we look forward to working closely with their talented influencers and streamers in entertaining and supporting the grassroots video games and esports communities in the region over the coming months,” said Mogul Chief Marketing Officer, Mark Warburton.

Tier One Chief Executive Officer, Irymarc (Tryke) Gutierrez, commented that: "Tier One was built to support gamers and help them reach their dreams to become role models in the gaming industry. Over two years and 200 streamers later, that's just the beginning”.

“With Mogul as a partner, we can bring our pro gaming talent discovery program called Ascend to greater heights and find the next generation of players. This partnership also allows us to support our streamers equipping them with the world-leading tools from Mogul to interact with their respective communities.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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