Home Listed Tech BidEnergy buys into US market with first acquisition

BidEnergy buys into US market with first acquisition

Australian energy-tech startup BidEnergy has announced its first US acquisition, buying RealWinWin (RWW), a company which secures rebates from utilities on behalf of customers via energy efficiency programmes.

The deal by the ASX-listed BidEnergy (ASX:BID) comes on the back of the company opening up a new office in the US and employing Phil Adams, a World Energy Efficiency board and former chief executive of World Energy, as chief executive of its US operation.

Bid, an energy spend management platform, counts Flight Centre, Cotton On, General Electric, Fletcher Building and BroadSpectrum (formerly Transfield Services) among its Australian client list.

BidEnergy chief executive Stuart Allinson says the US is a vast market to tackle and the company’s strategy is based in part on securing channel deals through which it can sell its platform solution.

“Australian businesses trying to break the US market can spend a couple of years with little to show for their efforts. RWW has worked with over of 100+ multisites with upwards of 100,000 sites between them, all in our sweetspot.”

Bid will now have access to more than 100,000 sites in its target market, through more than 50 tier-1 customers, which the company says will accelerate its growth in the US market.

Allinson says the acquisition also provides BidEnergy with a proven sales and service team that can sell subscription services to existing customers and support the company’s deployment more broadly.

US utilities companies offer rebates to customers to encourage investment in energy efficiencies and typically the customer hires an engineering contractor to design and install energy efficiency measures, which is where RWW comes in.

RWW provides the administrative service to confirm that the installation will qualify for rebate and then follows up to make sure the customer receives the rebate cash from the utility.

Bid describes RWW as essentially a data business specialising in national accounts, dealing with utilities across multiple states.

Bid says it expects it will be able to leverage the Customer–Site–Utility hierarchy that underpins its billing engine and automate many of RWW’s functions.

Allinson says the RWW service can be digitised and incorporated into Bid’s platform offering, creating a compelling bundle of integrated sourcing, energy accounting, analytics reporting and rebate capture services.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).