Recruitment Market Segment LS
Recruitment Market Segment RS

 600X108px IT Wire

 

Wednesday, 18 April 2012 11:59

Twitter the place to be for recruiters, job seekers: report

By

Twitter is well behind LinkedIn as the preferred social media network used by recruiters to reach job seekers but, as a global report on the market has found, Twitter followers are three times more likely to apply for a job than a LinkedIn connection.

A global report by web-based recruitment software developer, Bullhorn, on the social media activities of 35,000 recruiters, concludes that Twitter is punching above its weight when it comes to job seekers applying for a job, compared to both LinkedIn and Facebook.

As Bullhorn Australia-Pacific sales director, Ben Fuller says, Australians are among the world's top users of social media, and 'its clear from the report that Twitter is where recruiters and job seekers should be spending more of their time.'

"While Twitter provides the best return on investment for recruiters, LinkedIn continues to generate the volume of job interest and activity, driving three times more job views than Twitter and six times more views than Facebook," says Fuller.

The Bullhorn study, which wanted to determine which social media platform performed best, found that 48 per cent of recruiters globally use only LinkedIn, 19 per cent use both LinkedIn and Twitter, and 21 per cent of recruiters use LinkedIn, Twitter and Facebook.

Fuller makes the point that Facebook is the 'least effective channel' for sourcing candidates, despite being the largest social networking site in the world, and he emphasises that social recruiting is still developing and that savvy recruiters have the potential to increase fill rates, reduce sourcing costs and shorten time to fill via a broader talent pipeline.

"It's important for recruiters to know which social media platforms are most effective and focus their attention on networks that will bring success," says Fuller.

According to Fuller, while Twitter may be the most powerful platform, its networks grow at a slower rate than Facebook and LinkedIn, expanding at an average of 3.1 new connections per week.

"Twitter is still an emerging platform for recruiters. Those that aim to assertively grow their followers to take full advantage of its potential will see results for both customers and candidates.

"However, it's no time to abandon LinkedIn which, as the best established of the three platforms for recruiters, grows at an average of 18.5 new connections per week," says Fuller.

And, Fuller suggests that recruiters should aim to identify which social media channels work the hardest for them and 'ensure they have the tools to react in real-time to opportunities within their networks."

For one Australian recruiter - M&T Resources - engaging with job candidates on all three social newtworks is the approach they take, and according to account manager, Andrew Marmont, the company uses Bullhorn's social media dashboard, Bullhorn Reach, to communicate with job candidates in real-time.

"Bullhorn Reach sits across our LinkedIn, Twitter and Facebook networks providing a two-way channel with our networks - we send out job information and also receive instant updates on activity. When someone changes their job status or applies for a job via LinkedIn we can react and create an opportunity more quickly than when we relied on monthly social media reports."


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments