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Pat O'Sullivan, HealthEngine Chairman Pat O'Sullivan, HealthEngine Chairman

Online healthcare appointment startup, HealthEngine, has appointed a former PBL Media and Optus executive as its new chairman.

Pat O’Sullivan has been appointed to the role. Until July last year he was Chief Operating Officer/ Finance Director of PBL Media and Nine Entertainment and was the Chairman of NineMSN.  

Previously he was the Chief Financial Officer of Optus.

O’Sullivan is currently a non-executive director of Carsales.com.au, iSelect and the Little Company of Mary Healthcare, and is an active fundraiser for the chart Dreams2Live4 - a not for profit that encourages patients of The Prince of Wales Hospital who are living with metastatic cancer to realise their dreams.

O’Sullivan said he was excited to be involved with HealthEngine, which, since its launch, had quickly claimed “market leadership in the online healthcare appointment booking space.”

“Building a two sided marketplace is never easy and takes time but HealthEngine has been able to demonstrate significant site traffic of now some 500,000 visitors a month. Currently over 10,000 consumers book their healthcare appointments online via HealthEngine each month.”

The site focuses on GP’s and Dentist’s bookings and, according to O’Sullivan, it is also gaining traction with other allied health practitioners such as physiotherapists and chiropractors.

“HealthEngine plans to grow and expand the transactional model that currently allows Healthcare Practitioners to list their open appointments via the site. The business model is sound, with practitioners only paying for the service based on performance.”

Telstra and Seven West Media announced in May this year a $10.4 million investment in the HealthEngine.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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