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SAS new man heads up utilities practice

Business analytics, solutions and services provider, SAS, has appointed Matt Mason to General Manager, Energy and Utilities for Australia and New Zealand.

Mason, based in the company’s Sydney head office, will lead SAS’ Energy and Utilities Practice, with responsibility for the power generation, distribution and retail markets, and resources exploration and extraction, including the oil and gas sectors.

SAS Australia and New Zealand managing director David Bowie said Mason’s appointment allowed SAS to “better respond to the increasing demand for business analytics in the crucial energy and utilities industry.”

“With the growth in Smart Grid and smart metering in Australia, we have one of the largest electrical utilities markets in the world for business analytics. Matt’s vast knowledge of the specialised utilities sector enhances our sales and strategic expertise to support the growth in this market.”

Prior to joining SAS, Mason led the energy and utilities sales teams for SAP in Australia and IBM in Eastern and Central Europe.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).