Thursday, 31 March 2016 16:55

AppDynamics appoints Kendall Collins as CMO

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Former Salesforce GM and CMO joins the leadership team at AppDynamics

AppDynamics, an application intelligence leader helping power enterprise digital transformation, today announced the expansion of its leadership team with the appointment of Kendall Collins as Chief Marketing Officer.

Collins joins AppDynamics from Salesforce.com where he spent 12 years serving in multiple senior-level roles across departments, including three years as global CMO and more recently, CEO of Salesforce Cloud.

Collins brings more than 19 years of experience in product marketing, corporate marketing, product management, business expansion, and sales in high growth and large scale technology markets. In this role, Collins will be responsible for driving global brand recognition, product marketing, demand generation, and communications for the company.

Throughout his career, Collins has developed multiple marketing and technology strategies focused on enterprise applications and cloud computing. While at Salesforce, he performed various roles on the product and marketing teams that helped fuel the company’s success and transform it into a leading cloud computing vendor. Collins was responsible for leading Salesforce’s global product design, mobile apps and platform, search, and online marketing to provide customers with an exceptional user experience across both Web and mobile platforms. In previous roles, he served as the Executive Vice President of Mobile and Product Design, and the General Manager of Chatter.

“Kendall is a world-class strategic marketer and we couldn’t be more thrilled to welcome him to the AppDynamics team,” said AppDynamics CEO and President David Wadhwani. “His breadth of experience across product, marketing, and sales in fast growing enterprise companies will be of tremendous value, as we continue to build on the momentum we’ve enjoyed to date.”

With an aligned vision and extensive experience in leading companies through digital transformation, Collins brings an incredible track record of driving software marketing and technology strategies in enterprise applications to AppDynamics.

“Every industry is going through massive change and every company needs to be a digital-first business. The AppDynamics Application Intelligence Platform gives enterprises the foundation they need to make agile product and business decisions that will result in world-class user experiences,” said Kendall Collins. “I’m honored to join AppDynamics and look forward to working with such a talented team to build on their incredible vision and strong momentum.”

Collins has a B.S. in Commerce with distinction, from the University of Virginia.


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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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