Monday, 18 May 2015 15:04

Klika takes on Kogan: klika frenzy koming?

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Klik to enlarge Klik to enlarge

Ok, so Klika doesn’t have the breadth and depth of tech gear Kogan competes with, but the online department store you may never have heard of is growing.

Billed as making the SmartCompany Top 20 Australian Online Retailers list for 2015, Klika is an Australian Online Department Store that you might never have heard of.

If that’s the case, as it was for me, you’ve heard of it now, with the company today announcing the appointment of a new Partner and Director of Commercial Operations, Leo Zaitsev.

Klika has also announced the launch of branded kitchen and home appliances, toys, infant products and an expanded range of manchester to deliver over 1,000 products to shoppers in Australia.

The new range of products have been sourced directly from Australian distributors, including brands such as toys from Jolly KidZ, Pillow Pets and Air Hogs; kitchen appliances from Tiffany, Valco and Angelcare infant products, and home appliances from Oricom and Heller.

It doesn't sound like Kogan has too much to worry about. 

The company has announced new product categories and offerings as it company embarks on a ‘new strategic direction’ under the leadership new Director Zaitsev, who has also taken a vested interest in the company as a Partner.

He will be the first addition to Klika’s senior leadership team since the company was established in 2005 - which just goes to show how long a company can stay under the radar to some people (like me!)

Zaitsev is no newbie - he brings over 12 years of experience in banking, legal and retail industries to Klika.

Responsible for Klika’s growth strategy, his brief is to develop and manage supplier relationships and to build the company’s brand and market share.

The company expects he will be instrumental in identifying opportunities for Klika’s global expansion as the company sets its sights on new business revenue coming from Asia and Europe.

Ian McLellan, Co-Founder and Director of Klika said, “Klika is delighted to have Leo on board. He will take Klika’s business in a new direction following a strategic review that has been undertaken to identify new revenue opportunities and partnerships for Klika’s growth and expansion in Australia and beyond.”

Zaitsev himself said: “Klika has built a strong heritage as an online shopping destination that Australians have trusted since 2005. While our revenue has grown by 20 percent year on year, the online retail market in Australia is maturing and Klika is evolving its business to continue to meet and exceed our customers’ expectations.

“Klika has maintained a competitive advantage through our suppliers, private labelled products and logistical efficiencies. Like many other online retailers, Klika is facing a weakening Australian dollar and competition from overseas e-tailers selling products at a lower price.

“While Klika remains committed to being an Australian company, we have to diversify and build our brand overseas. My vision is for Klika to be a household brand in Asia and Europe in the next five years.”

The product categories Klika already operates in include fitness equipment, tools, home living, music instruments, outdoor furniture and of course technological gadgets like iPhones, iPads, other tablets and computer accessories.

Klika had an annual turnover of A$15 million in 2014 and operates out of a 15,000 sqm central warehouse in Oakleigh South, Victoria.

The only two questions that remain - will you klik, and will it ever have a klikathon? 

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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