Home People People Moves hipages gets new chief marketing officer

The hipages Group, an online company that connects consumers with tradespeople, has appointed Fraser Taylor as its chief marketing officer.

In a media release, the company said Taylor (pictured above) had more than 20 years of brand and commercial experience in the fast-moving consumer goods (FMCG) sector. He would take up the task of accelerating growth and making hipages.com.au the destination for Australians who wanted to contact tradespeople in their local area.

Taylor has worked with high-profile brands across several blue chip companies, most recently as ANZ marketing director for Kellogg’s and Sara Lee. His career has spanned the UK, Canada, Australia and New Zealand, according to the release.

hipages Group co-founder and chief executive David Vitek was quoted in the release as saying: "Fraser joins hipages Group at a pivotal point in our growth, his expertise and experience will play a central role in our development strategy."

Taylor said he was joining the business at a time when it had seen much growth and looked forward to making it a great consumer brand.

The man whom Taylor has displaced, Stephen Keighery, will take on a newly created role of chief customer officer.

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Sam Varghese has been writing for iTWire since 2006, a year after the sitecame into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

 

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