Home Industry Telecoms & NBN Connectivity a big influence on jobs growth

Connectivity, entrepreneurialism and a rising population will shape three million new jobs in Australia by 2030, according to a new study which shows that the rise of new technology and digital disruption will facilitate a level of entrepreneurialism unlike ever before.

A new study by Bernard Salt, developed by KPMG Demographics and commissioned by nbn, has uncovered the distinct skill sets which it says represent Australia’s future jobs in the digital age.

Salt says there that with three million new jobs since 2000, it is likely the Australian workforce will increase by another three million workers in the next 15 years to 2030, with a growing emphasis on part-time working women work as well as longer careers for older workers.

According to the study, new technology and digital disruption will influence the Australian economy with the rise of so-called ‘Silicon Cities and Beaches’ outside of metro areas, as more small and agile businesses pop-up with new ways to disrupt, improve and create value.

The ‘Super connected jobs’ report explores how the potential for universal access to fast broadband can shape the future Aussie workforce and liberate employees from the confines of set working hours or places.

It also predicts significant growth and transformation in existing jobs such as beauty therapists and personal trainers as well as a “changing perception for stereotypically ‘geek’ jobs such as computer programmers and high tech start-ups which will become less niche and more mainstream.”

And, Salt says that while digital disruption will create new business models, the majority of Australian job growth will come from ‘the jobs of today’, with connectivity impacting all types of jobs, even those not strictly in the technology space.

And, new tools and new ways of communicating will influence all jobs of the future, “no matter if you are a teacher, plumber, doctor or photographer.”

“Australians are on the dawn of a disruptive ‘Uber-work’ era. Super connectivity made available via the nbn network will deliver a greater balance between work and lifestyle pursuits as we redefine how, when and where we will work,” Salt says.

“We could also see the rise of new Silicon cities or beaches in regional hubs around the country as universal access to fast broadband drives a culture of entrepreneurialism and innovation outside our capital cities.

And, says Salt, “it’s not only about ‘robot polishers.”

“While the invention of the motorcar created jobs in car cleaning, future jobs won’t mean everyone suddenly enters the robot cleaning business. Jobs of the future will stem from what is in most demand due to changing skill sets, population increase and the potential for ubiquitous access to fast broadband via the nbn network.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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