Thursday, 18 June 2015 13:58

VoiP attracts 5 million-plus Aussies, and growing Featured


The take up of VoIP services in Australia has risen significantly over recent years, with more than 5 million adult Aussies now using a VoIP service.

The rapid changes in the voice communications market are attributed to a variety of factors, including more widely available broadband, developments in over-the-top (OTT) communications, and the widespread adoption of smartphones and tablets.

A new report from the Australian Communications and Media Authority (ACMA) shows that Voice over Internet Protocol services have been a substantial part of the change in the voice communications market since 2010, with consumers continuing to take advantage of cheaper or free over-the-top (OTT) services such as Skype and Viber.

As ACMA reports, currently, Australian consumers have access to two main types of VoIP services:

•    Managed VoIP services bought through a service provider

•    Over-the-top (OTT) VoIP delivered by an application that is run over the top of another carriage service.

The proportion of adults using OTT VoIP services - on mobile phones, tablet devices, or laptop or desktop computers - increased from 15 to 24% in the four years to 2014.

But, ACMA says that consumers are less satisfied with their VoIP service than their fixed-line and mobile phone services – 77% are satisfied or very satisfied with their VoIP service compared to 89% for fixed-line phones and 86% for mobile phones.

For those, however, with a paid subscription to a VoIP service, satisfaction levels increase up to 84%.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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