Tuesday, 15 January 2019 11:01

Online presence vital for business: jobs report Featured

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The vital importance of an online presence in today’s business landscape was driven home in 2018, with jobs aimed at developing, populating, promoting and marketing websites among the fastest growing areas of online work last year, according to a newly published report on the job market.

According to Freelancer.com’s latest Fast 50 Report, analysis of nearly two million jobs posted on its website in 2018 has revealed that online content was king in 2018, with both the first quarter and the final quarter of the year dominatedby growth in jobs focused on the creation of websites and the content that populates them.

Freelancer reports that a surge in content-heavy jobs during the first three months of 2018 and again in the three months ending December 2018 saw the popularity of skills in writing, design and animation on the Freelancer.com marketplace rise dramatically during the year, compared to the year prior.

“This trend appears to give some credence to the proclamation by Microsoft co-founder and former chief executive Bill Gates in a 1996 essay entitled ‘Content is King’ that content is where he expected 'much of the real money will be made on the Internet',” Freelancer says.

“While Gates conceded in his essay that his definition of the term ‘content’ becomes very wide in the context of the Internet, he is clear that opportunities would abound for most companies in supplying information or entertainment online.

“'The broad opportunities for most companies involve supplying information or entertainment', Gates wrote. “No company is too small to participate'.”

According to Freelancer, now, more than two decades later, jobs being done online to create content on the Internet are quickly becoming some of the most popular, fastest-growing jobs being done by freelancers on the Freelancer.commarketplace, “demonstrating the dominance of content in today’s online world”.

Here’s a snapshot of freelancer’s year in review report showing the fastest moving jobs in 2018:

The case for content

A prominent online presence is one of the top currencies of value for organisations today, with more business being conducted online than ever before. This is evident in the sheer volume of new jobs done on the Freelancer.com marketplace in 2018 relating to Web development and the creation of content for use online, along with jobs aimed at boosting the online presence of those websites.

Indeed, jobs aimed at getting compelling digital content online heavily populated the fastest growing job categories in 2018, with categories such as Writing, 2D Animation, Illustrator and After Effects all dominating the list top 25 fastest growing jobs over the course of 2018.

Writing was by far the fastest growing job category in 2018, growing by 537.5% compared to the previous year. Academic writing also saw substantial growth over the year, claiming a place in the top 10 fastest growing skills categories for 2018.

Two other important areas in the creation of online content that were in the top 20 fastestgrowing areas in 2018 were blog writing jobs, which grew by 146.6% year-on-year, to 4537 jobsin the category in 2018, and SEO Writing — such an important tool for businesses wanting to build their online presence — which rose by 84.8%, claiming 2590 jobs.

2D Animation, meanwhile was one of the top five fastest growing categories for the 12 months ending December 2018, seeing a 167.6% increase compared to the year ending December 2017, with 3747 jobs done in the category.

To view the full report by Freelancer.com click here.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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