Home Industry Strategy ‘New breed’ of Big Data vendors to ‘challenge’ traditional tech vendors

‘New breed’ of Big Data vendors to ‘challenge’ traditional tech vendors

A so-called “new breed” of specialist Big Data technology vendors are predicted to emerge this year, posing a real challenge to the larger traditional technology vendors, according to market analysts.

Australian-based boutique research & advisory firm, BigInsights’ Research Director, Shayum Rahim predicts that 2014 will see a sharp focus on Big Data technology vendors and, as Big Data skills shortages continue “many organisations will start looking at technology vendors to provide fully automated, fully integrated applications to resolve their data analytics issues.”

“This will then give rise to a variety of Big Data/Hadoop-based applications from a new breed of specialist, Big Data technology vendors, who will pose a real challenge to the larger traditional technology vendors. The market will turn to new cloud based industry applications to solve specific business problems as the cost of on-premises appliances becomes an inhibitor,” Rahim says.

This year, says Rahim, the field of marketing will become more precise. “With the abundance of data available with the organisation about customers, marketing is poised to become an exact science. The outcome of marketing campaigns can soon be predicted through a series of variables including historical, real-time and predictive data.”

Prior to joining BigInsights, Rahim was the Head of Australian Software Research at IDC. In his paper on Big Data trends in 2014, he further writes that in the quest for Big Data, brands will not be the only winners, and that customers, too, would benefit from precision marketing through the medium of mobility and social media.

BigInsights is the convener of the Big Data Awards (Bigdataawards.org) which is focused on recognising teams and end users that are doing ground breaking work to deliver business outcomes using Big Data technologies and techniques.

According to Rahim, the possibilities for BigData are met with a sense of anticipation by enterprises and entrepreneurs.

“An entire ecosystem of technologies and methodologies are maturing to help companies make sense of the explosion of structured and unstructured data being generated. Companies that can harness this data to provide deeper actionable insights for business will gain a competitive edge, Rahim concludes.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).