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Bridge Alliance teams with Softbank to target multinationals

  • 10 January 2012
  • Written by 
  • Published in Strategy

The Bridge Alliance group of Asian mobile operators - that includes Optus - has teamed up with Japanese mobile operator, Softbank Mobile to expand its range of offerings for enterprises.

The main aim of Bridge Alliance - which has 11 mobile operator members - is to facilitate regional roaming for its members' customers. Most of its current offerings are designed for individual users and the aim of its alliance with Softbank is to expand its enterprise offerings.

It says it will "commence sales activities targeting at multinational companies in the Asia Pacific region," and that the partnership will enable enterprises to have more access to services and offerings from Bridge Alliance members and from Softbank Mobile.
 
"This collaboration aims to provide hassle-free enterprise services to multinational companies in this region, enabling them to enjoy a one-stop convenience with the ability to consolidate their mobile communication requirements and to manage their cost more efficiently," Bridge Alliance said.

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