Saturday, 29 March 2008 10:27

It's Our Earth, Well for One Hour Anyway

In a few hours time, Australia will celebrate Earth Hour.  Another triumph of style over meaning.

Earth Hour is a world-wide promotion to have us use less electricity for 1/8,760th of a year.  Big deal!  Aside from making a few people feel good about themselves and causing the electricity generating industry some interesting capacity balancing issues, I completely fail to see the point of this event. 

All day today, the promotions on the TV have been telling us to turn off all lights and non-essential appliances for an hour.  In the next breath they tell us what will be screening at that time.  I assume this means that the TV is an essential appliance.  Perhaps I’ll be a good lad and contribute to Earth Hour by turning off my recording device, so I don’t break any laws!

If you visit the Earth Hour website, you’ll find that 271,334 people and 19,493 businesses (including quite a few IT organisations if you look through the list) have ‘registered’ whatever that might mean.  After all, how many of these businesses will actually be trading at 8pm on a Saturday?  Considering they don’t seem to have to pay for registering, I can only assume this is nothing more than shameless self-aggrandisement by these groups.

The more I watch the idealistic fervour, the more I’m reminded of the Global Concert for the Environment, which occurred just a few short months ago.  Do you vaguely remember that?  The sequence of concerts around the world that were supposed to focus the world on the environment.  All it achieved was to allow a bunch of GenX-ers a chance to convince themselves they really cared.  Briefly, anyway.

Earth Hour is no different.  And to add insult to injury, they’ve engaged a sweatshop somewhere to produce t-shirts – for a mere $29.95 you too can commemorate the event!  One can only hope that WWF (the promoters of the entire event) have purchased sufficient carbon credits to offset the emissions created by their production.

I’m pretty-sure the energy expended in promoting the event will far out-weigh the savings achieved; particularly if you measure energy in units of verbal hot-air.  But if you want to know the real effect of Earth Hour, just hang out at the maternity unit of your nearest hospital next Christmas, it’s the same with every power failure!

Read 6094 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Hybrid cloud promises to bring together the best of both worlds enabling businesses to combine the scalability and cost-effectiveness of the cloud with the performance and control that you can get from your on-premise infrastructure.

Reducing WAN latency is one of the biggest issues with hybrid cloud performance. Taking advantage of compression and data deduplication can reduce your network latency.

Research firm, Markets and Markets, predicted that the hybrid cloud market size is expected to grow from US$38.27 billion in 2017 to US$97.64 billion by 2023.

Colocation facilities provide many of the benefits of having your servers in the cloud while still maintaining physical control of your systems.

Cloud adjacency provided by colocation facilities can enable you to leverage their low latency high bandwidth connections to the cloud as well as providing a solid connection back to your on-premises corporate network.

Download this white paper to find out what you need to know about enabling the hybrid cloud in your organisation.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News