Sonicwall Midyear Banner1

Sonicwall Midyear2 Banner

×

Warning

JUser: :_load: Unable to load user with ID: 3653

Sonicwall Leaderboard Banner2

Tuesday, 12 August 2014 10:40

Chromebook sales to nearly triple by 2017 Featured

By

Google's Chromebook might not be setting the consumer world on fire yet but its stocks are set to rise, with new research predicting sales of Chromebooks will reach 5.2 million units in 2014, a 79% increase from 2013,

By 2017, sales of Chromebooks are set to nearly triple to reach 14.4 million units, with the main driver being the US education market, which currently accounts for nearly 85% of all sales.

And, of the 2.9 million Chromebooks sold during 2013, 82 % were sold in the US.

"Competition in the Chromebook market is intensifying as more vendors launch Chromebooks, with eight models in the market in 2014," said Isabelle Durand, principal analyst at Gartner.

"Now that the PC market is no longer growing strongly, vendors are searching for new business opportunities. They launched Chromebooks to revive interest in sub-$300 portable PCs once the netbook bubble had burst."

Gartner said while Chromebooks are primarily used by the education sector, they will also have a place in businesses for specific workers, such as staff in banking, financial services, estate agents and hotel receptionists.

As we reported back in June Woolworths is undergoing a massive IT transformation, ridding its Windows fleet and replacing it with 8000 Chromebooks, with the help of Citrix.

"So far, businesses have looked at Chromebooks, but not bought many," said Ms. Durand. "By adopting Chromebooks and cloud computing, businesses can benefit; they can shift their focus from managing devices to managing something much more important — their data."

These devices also encourage more collaboration and sharing of content. As more users work collaboratively in the cloud, collaborative working practices are likely to become more common which may further increase the appeal of Chromebooks and similar devices.

Back in January iTWire writer David M Williams looked at whether the Chromebook could be used by business - read his impressions here.

In 2011, Samsung and Acer, very consumer-focused vendors, were the first vendors to invest in Chromebooks, and were the two dominant leaders in the market in 2013.

"While there is less presence in the business market, and a limited product portfolio for midsize businesses, Chromebooks could open doors to the business market," said Durand.

By selling 1.7 million units in 2013, Samsung led the Chromebook market globally. It was especially dominant in the education market, Gartner said, having the most popular devices in primary and secondary schools. Acer, which had a 21.4 percent market share in 2013, designs Chromebooks with a consistent focus on delivering the best value for money. It uses Intel, rather than ARM-based, CPUs because its target consumers are price-sensitive.

HP was the No. 3 vendor, with a 6.8% share of Chromebook shipments, and Lenovo (which did not enter the market until last year) accounted for 6.7 percent of shipments in 2013.

"Chromebooks will remain a niche market during the next five years," Gartner said.

"To reach a wider audience, vendors need to offer better features that address cloud-based usage patterns: faster connectivity, faster memory access, faster and larger solid-state drives, and strong user support in the education, business and consumer segments."

"Making a competitive Chromebook is not just a matter of hardware and price; what is most important is to show how the device's cloud-based architecture provides genuine advantages to users."


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments