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Monday, 08 July 2013 17:36

Intuit launches QuickBooks API for Aussie market

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US-based online accounting software company, Intuit, which split earlier this year with Australian accounting software provider, Reckon, over use of the QuickBooks brand, has launched an Application Programming Interface (API) for QuickBooks, which it says will enable collaboration with Australian developers.

According to Intuit Product Manager for QuickBooks Online Australia, Nora Tucker, QuickBooks Online’s “rapidly accelerating growth within the Australian market, combined with its market leadership around the world, means local developers have the ability to integrate external applications with a world-leading brand – creating opportunities for them to break into the global market.”

“This adds further depth to our relationship with the Australian market by providing opportunities for Australian developers to succeed globally via the world-wide market we already have access to.”

Tucker said the QuickBooks Online API had been launched with “much anticipation from local developers” who she said had made regular enquiries into partnerships with QuickBooks Online since its Australian launch in late 2012.

And, Tucker said that Australian and global companies including Web Payroll, Shoeboxed, SOS inventory, KeyPay and FiFo Workpapers had already successfully used the QuickBooks Online Partner Program to integrate their offerings into the accounting software.

Navraj Dhillon, Product Manager for Web Payroll commented: “The process for integrating with QuickBooks Online was simple and has enabled us to grow our customer base even faster than ever before.”

Tucker said that. in addition to the potential customers on a global scale, developers for QuickBooks Online also enjoyed the benefits of a responsive support team, social media leverage and additional marketing support opportunities.

“It’s our hope that our proven business success and increasingly popular software will attract Australia’s best programmers, and that these relationships can be mutually beneficial and profitable across Australia and beyond.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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