Catch Group CEO, Paul Reining said the move into Australia's fast-growing home dining category was a natural extension for the company, which through its deals site Scoopon, already had an established network of restaurants and cafés in place as well as “proven demand for restaurant deals from its members.”
“From day one this means we have the partner network in place, a potential customer base of over 2.5 million members to market the service to, as well as a strong social media community to build buzz and awareness, all of which provide a powerful advantage when entering any new category.”
“The site also complements our existing portfolio and supports our growth strategy of expanding into new markets with deal driven offerings, as well as investing in new initiatives that enhance the value of our existing online assets,” Reining said.
“The rising cost of living and lifestyle pressures have driven much of this growth. Tapping into this trend, the Catch Group's new food ordering and delivery service EatNow makes it easy for people to enjoy restaurant quality food, in the comfort of their own home.
“At the heart of it, EatNow provides a convenient and affordable answer to that age-old question: what’s for dinner?
“We have combined exclusive discounts and deals with an extensive national network of approximately 1,800 restaurants and growing fast - backed up with the ease of mobile and online ordering and home delivery - to provide consumers with more choice, more value and more convenience when it comes to meal times.”
Reining said the EatNow site also complemented the company’s existing portfolio and supports its growth strategy of expanding into new markets with “deal driven offerings, as well as investing in new initiatives that enhance the value of our existing online assets.”
Boasting what he claims is the largest Facebook community in its category with over 30,700 fans at launch, Reining believes that the combination of food and deals with social media is a powerful combination.
“The most shared and talked about subjects on social media sites are food and bargains. Word of mouth has been a powerful force behind the growth and success of the Group’s other sites and we believe this will continue with EatNow.”
The Catch Group comprises a portfolio of online retail brands including CatchOfTheDay.com.au, Scoopon.com.au, GroceryRun.com.au, Vinomofo.com, Mumgo.com.au and now, the newly launched website, EatNow.com.au.