Home Industry Market Oz businesses cutting costs, chasing growth with the cloud

Australian companies are increasingly using cloud and pay-as-you-go services to help them economise their businesses in an uncertain global economy and, at the same time, spur growth.

Research by global workplace provider, Regus, found that close to half of 400 Australian business leaders recently surveyed nominated cloud and pay-as-you-go services as the most effective areas where businesses can reduce costs while simultaneously spurring growth.

According to Regus' regional vice president for Australia, New Zealand and SE Asia, William Willems, in the current economic environment, businesses are 'keeping one eye on new opportunities and the other eye on their bottom line.'  'Clearly businesses are keen to embrace cost-saving measures, and if they can implement this while facilitating growth it really is a win-win situation.'

Willems says that companies are investigating smarter ways to build agility into their operations and 'pay-as-you-go is top of mind in these circumstances, be it through using more Cloud applications or moving to a flexible workplace model.

'There is a big opportunity for businesses, both small and large, to embrace these measures in their quest for effective ways to expand. With pay-as-you go solutions readily available on the market for both the Cloud and for flexible workspace arrangements, there is no doubt that the number of businesses benefiting from more nimble and scalable arrangements will increase in the coming years,' Willems said.

Key findings of the Regus survey for effective cost savings include:

'¢    Forty-three (43) percent of Australian firms identified the use of IT Cloud applications as the best way to cut costs while still enabling growth
'¢    Similarly, 43 percent of Australian firms identified  pay-as-you-go business services
'¢    Other highlighted areas include a shorter supply chain (39%), reducing fixed workspace (37%) and encouraging sales through third parties (35%) for Australian companies.

The Regus research also reveals a geographic split in opinion, with companies in Sydney and Brisbane keener on utilising the Cloud than their counterparts in Melbourne and Perth, and Willems says ICT firms will lead the way, with 62 percent indicating the Cloud is the best way to save on costs while growing, followed by those involved in healthcare (50%) and finance industries (48%).

The following tables from Regus show the top five savings areas for growth, by location and by industry:

Top five savings areas for growth, by location

 

National

Sydney

Melbourne

Brisbane

Perth

More cloud IT applications

43%

49%

33%

46%

37%

More use of pay-as-you-go business services

43%

47%

44%

41%

35%

Shorter supply chain

39%

34%

44%

30%

51%

Reducing fixed workspace

37%

36%

38%

51%

28%

More sales through third parties

35%

36%

38%

22%

40%

 

Top five savings areas for growth, by industry

 

National

Manufacturing & Production

Banking, Insurance & Finance

Consultancy & Services

ICT

Healthcare & Medicine

More cloud IT applications

43%

15%

48%

41%

62%

50%

More use of pay-as-you-go business services

43%

42%

32%

49%

46%

45%

Shorter supply chain

39%

54%

36%

38%

24%

40%

Reducing fixed workspace

37%

19%

16%

41%

36%

40%

More sales through third parties

35%

54%

61%

29%

38%

25%

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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