×

Warning

JUser: :_load: Unable to load user with ID: 63
Friday, 23 March 2012 14:54

WiFi-only tablets now outselling 3G versions

By

According to IDC, sales of WiFi-only tablets in Australia surpassed sales of combined WiFi/3G versions in Q4 of 2011 for the first time, accounting for 54 percent of the 644,000 units shipped in the quarter.

Yee-Kuan Lau, market analyst for IDC ANZ, said: "Most new entrants started off by introducing WiFi only media tablets in early 2011 and this has gradually increased the WiFi-only unit share. At the same time, the WiFi/3G unit share started decreasing after the low cost media tablets such as Optus MyTab and Telstra T-Touch were discontinued."

He added: "The cheaper price point of WiFi-only models appealed as a gift option during the Christmas season and some vendors took advantage of that by introducing price promotions."

According to IDC a total of 1.67 million tablets were sold in Australia and New Zealand in 2011, 91.3 percent of them in Australia. Second half sales were up 147 percent on the second half of 2010.

In Q4 the iPad2 accounted for almost 84 percent of total sales and Android tablets 15 percent. In the Android segment Acer made the top position by a small margin, followed closely by Motorola and Asus

Samsung, which rejoined the market only in mid-December, managed to climb to fourth place in the Android media tablet market driven by the free publicity from the media coverage of a well-publicised Federal Court case against Apple over patents, IDC said.

IDC expects the Australian media tablet market to expand 50 percent year-on-year in 2012, while the New Zealand market is expected to bounce back from the impacts of the Christchurch earthquake with 70 percent year-on-year growth.

You can read more stories on telecommunications in our newsletter ExchangeDaily, click here to sign up for a free trial...

CHIEF DATA & ANALYTICS OFFICER BRISBANE 2020

26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more

DOWNLOAD NOW!

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments