Home Industry Market Pent up demand fuels storage software growth

Pent up demand fuels storage software growth

Latent demand and new product innovations is fuelling growth in the storage software market, with the worldwide market expected to grow 7.8 percent year over year in 2011 to nearly $13.8 billion in revenues.

According to IDC's newly relaunched semi-annual storage software tracker, for 2011, three of the eight functional markets within the storage software market are expected to grow faster than the overall market.

IDC's research director storage software, Eric Sheppard, said the storage software market spent 2010 recovering from a difficult downturn, but 'fortunately, there was plenty of pent-up demand and new product innovations to help create momentum in the market."

"Looking forward, demand for storage software appears poised to remain strong around the world as organizations continue to address inefficiencies related to storing, protecting, and managing corporate data," Sheppard added.

IDC reports that, in the archiving software functional market, the greatest growth will come from a handful of key country markets, including Australia, the United States, Brazil, Canada, China, India, and Russia, and in the data protection and recovery software functional market, high-growth country markets are expected to be Australia, Brazil, China, India, Japan, Korea, and Russia.

And, again, Australia along with Brazil, China, India and Russia is included by IDC for the storage replication software functional market, with forecasts of double-digit pace in each market.

Of the 55 storage software vendors covered by IDC, EMC and Symantec held the top two positions for the second half of 2010, with the two vendors accounting for nearly 41 percent of the global market. IDC also says that, within the top 10, there were six vendors that outperformed the global market in terms of growth - Autonomy, CommVault, EMC, Hitachi Data Systems (HDS), IBM, and NetApp, with CommVault and HDS achieved the 'most impressive growth rates.'


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).