Home Industry Listed Tech REFFIND partners with ADP to tackle US market

REFFIND partners with ADP to tackle US market

Australian-listed employee experience technology company REFFIND (ASX:RFN) has signed a referral relationship agreement with ADP, a global provider of Human Capital Management (HCM) solutions.

The new agreement includes sales referrals, solution integration and inclusion of the REFFIND application on the ADP Marketplace.

The NASDAQ-listed ADP has more than 630,000 clients and 35 million end-users spanning more than 100 countries. ADP Marketplace is a cloud-based app store designed to help employers dynamically manage an ecosystem of enterprise applications from ADP and world-class partners.

The app enables companies of all sizes to extend the value of their workforce solutions seamlessly across their entire organisations via a secure, single sign-on process.

REFFIND Co-Founder and Managing Director Jamie Pride said: “Many organisations we speak with are trying to simplify the acquisition of HCM technologies. ADP’s marketplace offers hire-to-retire solutions all in one place, freeing up the time of clients to find the right solution for their business. It also allows these corporates an ability to integrate their workforce data with REFFIND’s solution using a single sign on, thus making it easier to run the business with data they trust.”

Pride said the alliance with ADP extends REFF,KiND’s reach among mid-sized organisations around the world and creates an opportunity for the company to accelerate growth into the US market.

REFFIND is currently undertaking the ADP security compliance review and Pride says integration of the two platforms will commence in February.

The new relationship with ADP comes as REFFIND accelerates its expansion into the US, with Pride saying he will spend the coming month in the country overseeing recruitment and rollout of business operations for the region.

According to Pride, US Census Bureau data shows 18,219 businesses with more than 500 employees, “highlighting the outstanding opportunity for REFFIND’s technology”.

New Jersey-based ADP was founded in 1949 and has grown from a manual payroll processing business to be a human resources solutions giant with revenues in excess of US$10 billion.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).