The ISP subsidiary is available only to customers that have an existing phone line with Telstra and live in select locations in metropolitan NSW, and offer two plans - one 70GB plan at $50 a month, and a larger 250GB plan for AU$65 per month.
Belong's plans come with no lock-in contracts and will count all upload and download data toward the monthly quota, as well as shaping connection speeds to 256Kbps once the quota is reached. The ISP is offering customers a bonus 5GB for every six months they remain with the provider.
“Belong is a new way to get broadband in Australia, one so ideal that it doesn’t need to lock people in to long-term contracts,” the website claims.
The move comes after Telstra's failed takeover of Adam Internet in July this year, which was blocked by the Australian Competition and Consumer Commission (ACCC).
iiNet ended up picking up Adam Internet back in August for $60 million, with the the ACCC having no problem with that deal.
ACCC chairman Rod Sims has told the Australian Financial Review today that Telstra’s acquisition of Adam was problematic because it "could potentially act as a loophole to help the telco’s wholesale and retail divisions escape structural separation."
“We’ll keep an eye on what it does,” he said. “But in this case, fundamentally [Belong] is part of Telstra . . . so in principle we have no problems.”
Belong was first discovered by trademark news source TMWatch. For more information on Belong check out its official website.