Home Industry Development Dell as a software and services company

Dell as a software and services company

Dell may be having problems at the corporate level as founder Michael Dell battles to privatise the company, but it is powering ahead with a range of new products at the enterprise level and in mobile device management (MDM).

Many of them are software based or new services, indicating Dell’s growing sophistication as a services, applications and systems software provider. If sheer volume of product announcements carries any weight, Dell has certainly displayed that it is now a major systems vendor. There aren’t many left in the industry – IBM and HP, then it gets rather thin. Everybody acquired everybody else or moved into services.

The new products were announced at Dell’s major “The Power to Do More—Accelerating Results” event held in San Francisco, where “company executives, industry leaders, global customers and channel partners shared insights and perspectives on Dell’s end-to-end strategy for meeting customers’ requirements.”

Probably the most significant products announced by Dell at the conference were a range of BYOD and MDM products. “Software is the catalyst to modernising today’s IT environments, enabling organizations to do more and achieve greater business results,” said John Swainson, president, Dell Software.

“Dell Software’s new family of mobility solutions are designed to address a wide range of customers’ BYOD enablement strategies by making it easy to extend and manage mobile access, increase the security of data being accessed remotely, broaden network access to better support BYOD, and improve the user experiences when accessing business applications from a variety of mobile devices.”

Swainson said Dell’s mobility products accommodate corporate-owned and BYOD mobile device management strategies while providing flexibility to interoperate with existing infrastructure and business applications. “Additionally, these solutions can be configured to work together as part of a complete turnkey offering, incorporating a full range of Dell devices, including endpoint management, remote network access, monitoring, virtualisation, data protection, security and identity management.”

Dell Software also has unveiled new endpoint security enhancements. Dell KACE management appliances, Dell Quest user workspace solutions, andDell Wyse Cloud Client Manager offer a range of endpoint security capabilities including remote imaging, configuration management and mobile device management.

Other announcements from Dell:

  • Release 2.0 of Toad Business Intelligence Suite. with enhancements designed to further facilitate self-service business intelligence across complex data environments.
  • Flexible WorkStyle Consulting from Dell Services, to help customers embrace increasingly mobile work environments. Dell Services also announced the Dell ProSupport Enterprise Suite to assist customers in achieving the highest levels of performance and productivity for critical systems.
  • A new release of Migration Manager for Exchange offers “full coexistence in a seamless, one-step migration from Microsoft Exchange 2000–2003 to Microsoft Exchange 2013.”
  • A new release of Migration Manager for Active Directory, which “facilitates efficient migration and restructuring of Active Directory, supporting all of Microsoft’s latest platforms and technologies, including Microsoft Office 365 Wave 15.”
  • Enhancement to the structure of the PartnerDirect partner program to include software and enable the sale of end-to-end solutions through one simple channel program. Dell Software resellers now will have specific requirements within PartnerDirect to become certified partners, including unique revenue thresholds to achieve Premier and Preferred Partner status.

Dell Services also announced a new ProSupport Enterprise Suite of services:

  • Dell ProSupport Plus, which Dell says can improve stability of critical IT systems with environmental intelligence, a dedicated technical account manager and direct access to Dell engineers.
  • Dell SupportAssist technology, which provides automated support to help customers get ahead of IT problems before they become issues.
  • Dell ProSupport Flex for Data Centre provides hyperscale data centres flexible support options tailored to their needs and a dedicated team to increase efficiency and speed time to resolution.
  • Dell TechDirect can “improve productivity with efficient self-service support options.”

It is an impressive range of products. Now, all we have to work out is who owns the company.


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.