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Monday, 06 March 2017 23:09

Dragontail serves up first Australia customer with pizza company contract


Food delivery technology company Dragontail Systems has won its first Australian customer with its Algo dispatching system and camera cut station unit (CCSU) to be deployed by Borruso’s Pizza and Pasta in Sydney.

Dragontail managing director Ido Levanon says the CCSU is the first of its kind that monitors key elements in the kitchen, such as oven temperature, during the preparation and cooking process to improve the quality and consistency of pizzas and other meals.

Both the Algo System and the CCSU are about to go live in the restaurant under a partnership between Dragontail and point of sale (POS) system vendor Revel.

According to Levanon, the launch into the Australian market “opens up another lucrative segment for Dragontail”, with the Australian fast food industry generating $19 billion in annual revenue across more than 24,000 businesses and expected to grow at a rate of 3% in 2017.

Dragontail introduced Borruso’s to Revel Systems to kick off the Dragontail/Revel partnership and Levanon says this is the first introduction of Dragontail under the partnership, which includes a mutual referral agreement.

Under the partnership, announced in January, the Algo System has been integrated with the Revel Point-of-Sale (PoS) platform, providing Dragontail with a process from payment to food delivery.

“Having the Algo System and CCSU working in unison will provide unprecedented flexibility, scalability and efficiency to the QSR industry,” Levanon says.

“As a result, Borruso’s patrons will receive a pizza that is of the highest quality and that will arrive hot and fresh, improving the overall customer experience.

“Australia was identified as a key growth market for our company ahead of our IPO, and our first Australian store is an important milestone for the company. We now have customers in Israel, Canada, the US and Australia, which provides a strong base upon which to grow in FY17.”

Borruso’s Pizza and Pasta founder Jamie Borruso said, “The Algo System and the CCSU help us guarantee every meal is delivered fresh out of the oven. Our restaurant seats more than 100 people at a time and services a large delivery customer base and Dragontail’s technology will ensure that we can continue to provide our fresh premium pizza and pasta to a growing number of customers across Sydney for many years to come.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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