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Tuesday, 17 January 2017 10:55

Dragontail serves up deal with Revel

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Food industry automated systems provider Dragontail Systems has signed an agreement with Revel Systems to integrate its Algo System into Revel’s cloud-based, iPad point of sale platform.

As a result of the agreement, customers using the Revel POS solution will be able to easily implement Dragontail’s Algo System into their restaurant operations – allowing clients to have one seamless integrated system that will handle orders through to payments and deliveries.

And, under the agreement, Revel can market and sell Dragontail’s system to its client base, and vice versa, with each company receiving a fee for each successful referral.

The ASX-listed Dragontail’s Algo System uses a sophisticated patented algorithm to optimise and manage the entire food preparation process from order to delivery. The company claims Algo is the first system in the world to fully automate and streamline the kitchen flow to deliver “immediate and significant returns on investment to fast food and quick service restaurants”.

Dragontail (ASX:DTS) managing director, Ido Levanon, says the ability to integrate the company’s technology with Revel’s POS platform provides a “compelling solution for QSR restaurants as the integrated offering will be one of the most complete restaurant management systems available in the market today”.

“In addition, off the back of the deal we recently announced with AT&T, we now have another sales and marketing channel for the Algo System into the QSR market through an established provider with extensive connections in this industry.”

“There is nothing in the market today that provides the same features and ease of use as the Revel/Dragontail offering to the QSR industry,” said Bobby Marhamat, chief operations officer at Revel.

“This unique offering will provide a significant productivity boost to QSR operators who are looking to increase their operating efficiency and improve customer satisfaction. There is a large addressable market opportunity for our combined offering and we are confident that the solution will gain significant market traction given the compelling benefits of the integrated system."

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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