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Monday, 06 June 2016 13:13

Azoya provides platform for Sigma drive into China market

Azoya provides platform for Sigma drive into China market Image courtesy of Suriya Kankliang, freedigitalphotos.net/images

E-commerce solutions provider Azoya has been selected by Sigma Pharmaceuticals to provide a fully managed e-commerce platform that will enable it to expand its Australian retail pharmacy brands into China’s e-commerce market.   

To meet growing demand from Chinese consumers for high-quality and ethical products from Australia, Sigma has announced it is expanding its footprint to capitalise on the booming cross-border online shopping market in China.

Rather than selling through China’s major e-commerce marketplaces, Sigma has chosen to establish a direct market presence and expand its own brand.

“Given the language and cultural barriers, we wouldn’t have been able to fulfill our Chinese expansion plans without a local partner,” said Mark Hooper, chief executive officer of Sigma Pharmaceuticals.

“Azoya’s innovative e-commerce platform and expertise dispels our concerns over business expansion into a market we barely know.”

Hooper says Sigma is leveraging a fully managed e-commerce platform built and tailored by Azoya.

The Chinese version of the Amcal online store launched today enables Chinese customers to choose from its range of products and place orders, which will be shipped from Australia.

Don Zhao, co-founder and executive director at Azoya, said that, in addition, Azoya is providing a wide range of turnkey solutions and services to connect Amcal directly with the Chinese market, as well as with the global cross-border e-commerce ecosystem.

Zhao said the services include marketing campaigns, customer relationship management (CRM) and customer service, among other operational work. “With Azoya taking charge of the operational groundwork in China, Sigma avoids all the nuisances arising from traditional international expansion, such as setting up a local business entity, confusion over government policies and market adaptation.

“Deterred by safety and quality issues with domestic products, particularly for healthcare and food supplements, Chinese consumers are increasingly looking to Australia to buy directly through cross-border e-commerce.

“We are excited to be able to offer leading Australian e-commerce businesses like Sigma a cost-effective and risk-free approach to break into the Chinese market to meet growing demand from consumers.”

Sigma will also sell its products through Azoya’s proprietary cross-border online shopping platform Haituncun.com, which provides another channel to sell to Chinese consumers.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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