Tuesday, 03 February 2015 14:35

Mature move by OneShift with Adage acquisition Featured


With Australia’s growing ageing population and the proportion of mature workers in the workforce rising, OneShift, the online job network which matches employees with employers, has acquired Australia’s leading mature age jobs board Adage.

The move by OneShift comes against the backdrop of a report by the Australian Bureau of Statistics (ABS) showing that Australians aged 55 and over in the labour market have increased from 25% to 34% over the past 30 years, with most of the increase occurring in the past decade.

And, a recent study also reveals that Australia’s population aged 65 years and over is projected to increase from about 14% in 2012 to over 20% in 2042 and 25% in 2062 – and over the initial 30-year period, the proportion of the labour supply made up of people over 65 is set to increase.

Gen George, the CEO and founder of OneShift, said it was time that businesses and recruiters paid more attention to the mature age labour force market.

“As a result of Australia's ageing population, the participation of mature age people in the labour force has become a key issue in policy discussions. The 45 and above age bracket is forecasted to be the fastest growing labour market segment in Australia over the next decade — a fact that businesses and recruiters can no longer afford to ignore.

“We’ve been receiving feedback from businesses that use OneShift seeking more mature age workers because of the experience, and mentorship they bring to a team. Coupled with the desire for mature age workers looking to ease back into the job market, we’re now in a strong position to provide opportunities for this rapidly growing, yet often neglected market.

“Heidi and the team at Adage have done a fantastic job over a number of years educating employers on the benefits of hiring mature staff and providing a dedicated service for thousands of mature Australians seeking to find suitable employment.

“We think bringing together two market leaders in their respective categories is a win win for jobseekers and businesses and we are excited to grow our footprint in the mature market.”

Heidi Holmes, owner and CEO of Adage, said OneShift’s growth trajectory and “unique job matching technology” made it an attractive and natural fit for the business.

“After consistent and steady growth at Adage over the last few years, we felt the Adage network could benefit greatly from the resources on offer through OneShift.

“I strongly believe that this acquisition will not only result in more positive employment outcomes for mature workers and employers but also raise the profile of the mature worker as one which should be embraced rather than ignored.”

Since launching just over two years ago, OneShift says the business has grown tremendously attracting more than 412,000 job seekers and 35,708 businesses to the service, securing $5 million in investment, and launching in New Zealand last year.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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