Tall Emu has automated many of Pastabilities’ internal processes, including integrating its new CRM system and website with its existing MYOB accounting system, allowing Pastabilities to have immediate visibility of all customer data including order history, product preferences and comprehensive contact information. This not only allows Pastabilities to provide a more personal and more efficient service, but it allows them to target individual customers with special offers and new products they are likely to be interested in.
With the new system, Pastabilities, which produces premium pasta on a commercial scale, can now target individual customers with special offers and new products they are likely to be interested in.
“With such a large and expanding customer base and the dynamic and diverse nature of each market we operate in, it has been very challenging for us to organise essential customer information,” said Luciano Schettini, Director of Pastabilities.
Future plans for Pastabilities include integrating its Tall Emu CRM system with its existing phone system to enable its sales team to recognise who is calling them and immediately have all their customer information and order history right on the screen in front of them.
“The challenge with any small to medium sized organisation is the affordability of systems which enable them to utilise all the efficiencies technology provides. We have provided a highly adaptable system to Pastabilities which largely removes the manual component of their customer ordering process by linking all their essential systems to CRM,” said Tall Emu CEO Mike Nash.
“Centralising all of this information is a huge timesaver. With all of the process efficiencies we’ve helped them achieve, Pastabilities is perfectly positioned for growth without having to double their workforce.