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Thursday, 29 January 2015 13:59

Many pastabilities with Tall Emu CRM

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Australian food producer Pastabilities has gone live with a new customer relationship management solution from Tall Emu and a new fully integrated ecommerce website.

Tall Emu has automated many of Pastabilities’ internal processes, including integrating its new CRM system and website with its existing MYOB accounting system, allowing Pastabilities to have immediate visibility of all customer data including order history, product preferences and comprehensive contact information. This not only allows Pastabilities to provide a more personal and more efficient service, but it allows them to target individual customers with special offers and new products they are likely to be interested in.

With the new system, Pastabilities, which produces premium pasta on a commercial scale, can now target individual customers with special offers and new products they are likely to be interested in.

“With such a large and expanding customer base and the dynamic and diverse nature of each market we operate in, it has been very challenging for us to organise essential customer information,” said Luciano Schettini, Director of Pastabilities.

“Tall Emu has delivered immense benefits to our business already in terms of having customer information and ordering history at our fingertips. The project is only in its infancy, but we are anticipating significant growth through web orders, email marketing and an altogether more efficiently run business.”

Future plans for Pastabilities include integrating its Tall Emu CRM system with its existing phone system to enable its sales team to recognise who is calling them and immediately have all their customer information and order history right on the screen in front of them.

“The challenge with any small to medium sized organisation is the affordability of systems which enable them to utilise all the efficiencies technology provides. We have provided a highly adaptable system to Pastabilities which largely removes the manual component of their customer ordering process by linking all their essential systems to CRM,” said Tall Emu CEO Mike Nash.

“Centralising all of this information is a huge timesaver. With all of the process efficiencies we’ve helped them achieve, Pastabilities is perfectly positioned for growth without having to double their workforce.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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