The MuleSoft integration platform will automate connectivity between Michael Hill's best-of-breed applications, including its customer relationship management (CRM), mobile and point of sale systems in 289 stores across New Zealand, Australia, Canada and the United States.
Adrian Wallace, Software Development Manager at Michael Hill said the company had set aggressive growth targets for 2014 including the opening of 20 new stores around the globe, an increase in e-commerce sales and the move towards implementing a customer-focused omni-channel model.
“One of the challenges of a best of breed philosophy is the need to connect discrete systems and remove independent silos. As we have grown, the scale of integration challenges has also grown. We needed a way to automate this connectivity because if our architecture were to continue to grow without a change in approach, we’d be in danger of looking like typical messaging spaghetti.
MuleSoft said the first integration project using Anypoint Platform will support the targets set by Michael Hill by integrating CRM data from six different touch points to create a single view of the customer. This will enable seven key areas across the business including in-store, online, customer care, customer engagement, marketing and mobile to drive a more intimate consumer experience by ensuring coordinated, consistent communication with customers.
According to MuleSoft, major factors leading to the selection of its platform included the ability to cope with the varied environment of in-house and on-premise applications at Michael Hill, as well as peer and analyst recommendations.