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Apple maps out its future with acquisitions

  • 22 July 2013
  • Written by 
  • Published in Deals

Apple is back on the front foot with its Maps application, acquiring two promising mapping companies to add to its portfolio.

Tech news and rumour site AllThingsD is reporting Apple has acquired both Locationary, a Toronto-based startup, and HopStop, an online transit tool.

The move comes nearly a year after Apple sensationally dropped Google Maps from its iDevices, leading to a widespread backlash from users.

The acquisitions happened last week for an undisclosed sum, according to AllThingsD.

Apple spokesman Steve Dowling confirmed the deal with the website, saying “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

The report described Locationary as a crowdsourcing startup that collects and verifies data on local businesses and points of interest, and HopStop as a company that "makes apps for both Apple and Android that cover more than 300 cities."

The move comes after arch-rival Google acquired Israeli mapping firm Waze for $1.3billion last month, which had around 50 million users.

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