Category Sponsorship Banner Left

Category Sponsorship Banner Right

Home Page Skin 160x1200 Contractor

Category Sponsorship Banner Middle

Friday, 07 June 2013 09:34

Fairfax in Kiwi IT news bloodbath Featured

By

The New Zealand IT media scene has been rocked by Fairfax Media’s probable decision to close all its local IT news titles, including Computerworld NZ, PC World, and Reseller News.

Fairfax is by far the biggest publisher of IT titles in New Zealand. The closures have not been confirmed by Fairfax, but are common knowledge – and a major subject of discussion and controversy – among the small Kiwi IT publishing fraternity.

Industry online newsletter IT Journo reports that “a source very close to the titles said ‘nothing is finalised’ and they understand a decision is due within a fortnight. However, the source added that they are ‘not expecting any salvation to come along’.”

The titles Fairfax is reported to be closing are all licensed from US publisher IDG Communications, which publishes Computerworld and related titles in dozens of global markets. IDG licensed them to Fairfax in 2006 because it was having trouble making money in New Zealand.

That is still the case, said the IT journo article, quoting an unnamed source. “Something drastic would need to be done should Fairfax Media management in New Zealand decide to sustain the titles or if IDG was to re-license the titles to another publisher.” The article also said that replacing print with online was considered but rejected.

Other sources have confirmed to iTWire that the story is true. Fairfax has refused to comment. One senior Kiwi IT journalist, who spoke on the condition of anonymity because he was told the information in confidence, said that “lots of Kiwi IT journalists will be looking for work soon.”

The story has also run in Kiwi business publication National Business Review, with many of the same details. NBR said a senior IDG executive had recently visited New Zealand to discuss the licensing deal.

NBR reports that Computerworld New Zealand, which was once commanding NZ$50,000 in advertising revenue, now often had only a single ad.

If confirmed, it will be a major blow for IT publishing in New Zealand. The country’s small size makes the economics of any publication a difficult prospect, especially trade journals. Many Australian and other international publishers have attempted New Zealand editions, only to be defeated by the country’s lack of critical mass in many areas.

If all these publications close this leaves Fairfax with only one IDG title, CIO, which is the successor of MIS New Zealand. Fairfax acquired that title around the world when it bought Australia’s Strategic Publishing Group in 1999.

The market is now open for specialist IT media house Techday in NZ, which publishes two monthly magazines -  IT Brief and The Channel. Techday also publishes a number of IT focused websites and newsletters under the Techday banner in NZ.

"It's a shame for the people involved, as they're experienced journalists and true professionals," Techday founder and publisher Sean Mitchell told iTWire. "It's a tough space in NZ and any new licensee of the IDG brands will struggle to make the mastheads work after license fees have been paid.". Mitchell said May 2013 has been one of Techday's largest revenue months ever. "We can see this trend continuing," he said. Especially if most of his competitors cease to exist.

Read 3308 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here




GET READY FOR XCONF AUSTRALIA 2022

Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.


Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event

GET YOUR TICKET!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Graeme Philipson

Graeme Philipson sadly passed away in Jan 2021 and he was always a valued senior associate editor at iTWire. He was one of Australia’s longest serving and most experienced IT journalists. He is the author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’He was in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism. Graeme will be sadly missed by the iTWire Family, Readers, Customers and PR firms.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments