Wednesday, 10 April 2013 14:41

AAPT partners with BT to bring new services to Australia

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Telecommunications infrastructure company, AAPT, has launched its Connected Cities program bringing new media and broadcast network services to the Australian market with a platform which it says makes it easier for production houses, advertising agencies and broadcasters operating globally to share, distribute and receive content with Australia.

AAPT has partnered with UK broadcaster, BT Media and Broadcast, to launch the service in Australia.

AAPT CEO David Yuile said the media industry in Australia was still evolving as technology was driving new consumer behaviour and global content became increasingly accessible.  

“Strong partnerships are essential to complement AAPT’s Media Connect service and to satisfy the requirements of the global industry. BT Media and Broadcast, with its long standing reputation, capabilities and reach provided the ideal partner for us.”

Yuile said the Connected Cities program, from Melbourne or Sydney to LA, London and New York, allowed broadcasters, content owners and media agencies from all of the key media hubs to connect, transfer and store content.

VP of Global Sales and Marketing for BT Media and Broadcast, Mark Wilson-Dunn, said he was very excited by the new partnership with AAPT for the provision of media and broadcast network services to the “fast-growing Australian market.”

“Our ground breaking MPLS-based IP media network, purpose designed for the broadcast of live television and large media files, is growing at some pace around the world, particularly in the Asian and U.S markets.

“Joining this ecosystem will literally open up a world of opportunities for Australasian media businesses,” Wilson-Dunn said.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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