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Tuesday, 25 September 2012 14:00

Microsoft snares multi-million dollar dynamics contract

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Queensland and Northern Territory-based Hastings Deering, part of the Malaysian Sime Darby Group, has selected Microsoft’s Dynamics AX 2012 ERP solution in a multi-million dollar deal to deliver an end-to-end system across 10 countries.

Hastings Deering, one of the largest Caterpillar dealer networks in the world, made the decision to deploy the 10,000 user Microsoft business solution, as part of a wider transformation project to meet the demands of the mining and resources boom and support its future growth.

According to Hastings Deering CIO, John Birch, the company, in conjunction with its sister dealerships in Asia,  is expecting substantial growth in the next 18 months in order to reach its goal of becoming a three billion dollar business, and plans to double its workforce within the next two to three years.

Birch said the company’s previous core business system only covered 40 per cent of Hastings Deering processes and was supported by a number of additional applications, and as a result, it needed to determine how to scale and handle its growth.

“The choice of Microsoft Dynamics AX 2012 is part of a comprehensive strategic vision for our company, which sees Microsoft as a key partner for stability, trust and innovation.

“We counted on our Business Project Teams to find a unified solution that was innovative and easy for our employees to use. The solution needed to transform IT into a genuine asset for our company, as a way of managing equipment sale and rentals, parts sales, inventory and workshop services, as well as the specifics related to all of our lines of business.”

Birch said that with over 23 branches, 26 sub-branches and more than 4,000 employees, Hastings Deering was looking to adopt a unified and easy-to-use solution that could be adapted to the needs of the business.

“Our ERP system runs the processes that the entire company uses every day. It’s our life blood - we depend on it. Microsoft Dynamics AX 2012 will empower our employees to be more productive while enabling us to derive the insights necessary to respond quickly in an ever-changing world of business.”

According to Thomas Gudman, Director of Dynamics, Microsoft Australia, the “performance, scalability, ease of maintenance and the wealth of functionality in Microsoft Dynamics AX 2012,” led to it being selected over SAP after an extensive search by the company.

“Central to this capability is Xapt Corporation, a specialist Dynamics partner who will provide Caterpillar specific Dynamics modules and heavy equipment domain knowledge. Microsoft’s Consulting Services Division will provide implementation services and partner with Hasting Deering as they take a phased approach in rolling out the new system, which is expected to be completed in the next 28 months and will support 10,000 users.

“This is a cornerstone win for Microsoft and Xapt in the Asia Pacific region.  Dynamics AX 2012 will help Hasting Deering to simplify decision-making, be more agile and succeed in any environment,” Gudman said.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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