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Wednesday, 17 August 2011 16:58

Google paying $US12.5b for Motorola patents, and getting a phone business for free!


According to Frost and Sullivan the price Google is paying for Motorola Mobility was simply based on the price per patent, using a previous significant patent portfolio sale as a benchmark and took no account of the value of the mobile phone business. Far-fetched? Maybe but F&S has a remarkable 'coincidence' to support this.

According to Frost & Sullivan analyst Craig Cartier, "Much of the commentary revolved around the potential for Google to adapt to the mobile handset industry. Can a creative software giant like Google handle the low-margin world of hardware? What will this mean to Android's other hardware partners like HTC and Samsung? What about Motorola's contingent of 19,000 employees? The answer to all these questions is the same: The Google-Motorola deal is not about hardware: it is about patents'¦Motorola has a portfolio of 24,500 patents and patent applications that instantly bolsters Google's strength in the IP war."

In support of this he notes that in December of 2010, Novell sold off its portfolio of 882 patents for $US450m. "A simple division calculation leads us to a value of $510,204.08 per patent'¦ let's say the entire value of the [Motorola Mobility] acquisition was in their 24,500 patents and applications. At a $US12.5 billion price tag, that equates to'¦$US510,204.08 per patent."

He concludes: "In the Motorola acquisition, Google bought a patent portfolio and got a mobile phone business thrown in for free."

At least the figure bears some relation to the value of the asset in question. Google has a track record of bidding numbers that bear more relevance to, often obscure, fundamental constants that to financial realities. As Engadget reported recently that in the bidding for Nortel's patent portfolio - which eventually went to a consortium of Apple, EMC, Ericsson, Microsoft, Research In Motion and Sony for $US4.5b "Reportedly, [Google] bid $1,902,160,540 and $2,614,972,128, better known by mathematicians as Brun's constant and Meissel-Mertens constant, respectively. Funnier still, Google decided to offer $3.14159 billion (you know, pi) when the bidding reached $3 billion."

Google had initially offered $US900m for the portfolio of 6,000 patents, a mere $15,000 per patent. The $US4.5 billion paid equates to $75,000 per patent - still much cheaper than what Google is paying for Motorola's patents - if you discount the value of the business.

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