Tuesday, 27 January 2015 23:56

Intuit expands into Qld with first state appointment

Owen Howells, Intuit Qld. Owen Howells, Intuit Qld.

Accounting software giant Intuit, makers of the Quickbooks cloud accounting solution, has expanded its Sydney-based Australian business with an on-the-ground presence in the Queensland market.

In a move to grow business in Queensland, Intuit has appointed its first Business Development Manager in the state, based in Brisbane.

Announcing the appointment of a former Brisbane business coach, Owen Howells, as the Business Development Manager, Intuit Australia Managing Director Nicolette Maury said the move into Queensland represented a “strategic in-market presence” to improve Intuit’s capacity to support local SMBs and their financial advisors across the state.

Howells coached accounting firms for three-and-a-half years before joining Intuit.

Maury said Queensland had a thriving community of more than 410,000 small businesses (the third highest after NSW and Victoria) and, unusually, was the only state where there are more small businesses in regional, rather than metropolitan, areas.

“This significant investment will enable us to introduce Queensland’s small business owners, accountants and bookkeepers to the power of cloud accounting. QuickBooks Online is a simple to use but powerful financial management offering that will help change their working lives so profoundly they won’t be able to imagine going back.”

To promote the huge benefits of SMBs being able to access and manage their finances from anywhere on any device, Maury said Intuit is running an eight week regional advertising campaign, using the theme ‘Seriously easy online accounting for small businesses’.

In addition, startups across Queensland will benefit from Intuit’s ongoing support of Startup Weekend Australia events that provide local entrepreneurs with the skills, tools, connections and inspiration they need to be successful.

According to Maury, Sunshine Coast accounting firm CTB Accounting has recognised the synergies of working in partnership with Intuit for the sustained and long term growth of its business - understanding the value cloud accounting can provide, CTB has already purchased 1,000 QuickBooks Online subscriptions for its clients.

“We’ve been building a great reputation here in Australia over the past year and a recent study we undertook on the functionality of Xero and QuickBooks Online proves we are the preferred option for small businesses in this market, with twice as many Australian small business owners and employees (who had never used either product before) preferring QuickBooks Online.”

Maury said Intuit also has a rapidly growing partner ecosystem including Queensland-based partners Fathom, KeyPay and ServiceM8 and is dedicated to working with quality developers both in Australia and overseas to help bring best in breed solutions to local SMBs and their accounting partners.

“Our move into Queensland marks an exciting start to 2015. It continues the trend of explosive growth we have experienced over the past 12 months, thanks to increased awareness of QuickBooks Online and our continuing investment in support, sales, training and marketing.”

To find out more, accounting professionals and bookkeepers can call 1800 618 521 or visit www.intuit.com.au. Small business can also visit the website.

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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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