Monday, 13 October 2014 16:01

The Five Essential Truths of the Application Economy

By *Hope Powers
Hope Powers, CA Technologies Hope Powers, CA Technologies

The application economy has arrived. Today more than ever, customer experience is fuelled by technology as customers are more likely to experience your brand and interact with your business through a software application than a person.

The organisations that will thrive in the application economy are those that embrace it to engage with customers to deliver superior user experience via applications. This is now the ultimate priority and it’s enabled by software.

CA Technologies recently commissioned independent market research with senior Australian executives to understand the impact the application economy is having on enterprises. The study – The Geeks Were Right: How to Thrive in the Application Economy – tells us that Australian businesses realise the importance of the application economy, with 72% of business leaders in Australia saying that custom-built applications are either very strategically important or fundamental to the organisation’s success. However, only 30% believe they are ready to meet these expectations while the rest are either only just exploring the application economy or don’t currently have a strategy in place.

So, where to go from here? As the application economy advances, organisations that don’t address the many barriers and risks they are facing in application development will be left behind. Customer demands and the pressure to keep up with – or beat – competitors to provide superior customer engagement will continue to increase. As it does, the application economy will provide an even more significant platform for quickly addressing market demands.

Before developing an application strategy, it’s important to consider the reality of the application economy. Here are my top five truths for this new frontier:

1. Every business is a software business – all organisations whether they are in banking and finance, manufacturing, retail or government rely on software to deliver their business goals. Everything we do is connected through mobile devices. Businesses everywhere are using software to enhance customer experience and bring products to market faster to gain a competitive advantage.

2. Your infrastructure is now your greatest competitive advantage – IT infrastructure is no longer an IT decision – it’s now a business decision made by C-level stakeholders looking for competitive advantage. Success in the application economy is more than just writing application code. It’s about ensuring that code runs without a glitch in production.

3. DevOps should be your new best practice – Gone are the days where the geeks are relegated to a dingy back office. IT and development have an increasingly important role to play in taking control and moving business into the application economy. Delivering new applications and releases need to happen faster, more reliably and this means DevOps – where development and operations teams collaborate to create, test and deploy software via a single, integrated process.

4. Security should enable the business, not just protect it – To succeed in the application economy, organisations need to leverage security solutions to provide a safe environment for businesses and customers to come together through applications.

Companies are using digital identities, such as social media credentials, from third parties (Bring Your Own Identity) to strengthen security while creating a better user experience.

5. The mainframe has become the new secret weapon – The mainframe continues to have a strategic role in businesses’ current and future IT strategy. It is the core to the application economy as more and more applications become accessible via the cloud and on mobile devices. Mainframes still supply essential benefits that are hard to match by other means – extremely high throughput, unrivalled scalability and top-notch availability and security.

In the application economy, businesses are being rewritten by software.

What will your new story be?

*Hope Powers, Senior Vice President and Managing Director, CA Technologies ANZ


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