The announcement was made this week at MWC in Barcelona, and the two companies expect the platform to be available within 2019.
The platform is based on blockchain technology and provides data sovereignty, security, transparency and efficiency to overcome the barriers of sharing vehicle data. It will also help car manufacturers to monetise their data and differentiate their brands.
The platform provides a way forwards for multiple disparate parties to work together in breaking down data silos and in extracting its full value.
The decentralised architecture also empowers market participants and creates trust for data-sharing.
The HPE and Continental platform leverages a decentralised architecture, via blockchain, and participants such as car manufacturers only share specific data sets directly with the buyer upon purchase.
“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence,” said Phil Davis, president, Hybrid IT and chief sales officer, HPE. “Together with Continental, we provide the key to unlock the value of this data treasure, not by taking control of the data ourselves, but by giving control to the drivers and car manufacturers.”
The data-monetisation platform will enable car manufacturers and other partners to trade data with each other – either to improve digital services for their customers or to monetise vehicle data. However, trading is only feasible upon a driver’s consent. Therefore, the platform will integrate a consent management system and provide an easy to use an opt-in and opt-out system for drivers. HPE and Continental take data privacy seriously to be compliant with GDPR and data protection regulations in other countries.
HPE and Continental have already received overwhelmingly positive feedback on the new platform from car manufacturers.
“We are sure that our platform cuts the Gordian knot of data sharing and data privacy,” said Helmut Matschi, member of the executive board, Interior Division, Continental AG. “We invite car manufacturers globally to join our platform and collaboratively shape this quickly growing ecosystem.”
As part of a strategic partnership between HPE and Continental, the new platform was jointly designed by HPE Pointnext and Continental’s Interior division. HPE and Continental will provide additional services to facilitate data trading and the integration of vehicle data into car manufacturers’ backend systems and services. The platform’s interface capability will enable multiple ecosystems — both centralised and decentralised — to interconnect and leverage new ways of data monetisation.
Furthermore, the platform is compliant with the VDA NEVADA Share & Secure concept which was developed by the German automotive industry to govern the secure transmission and transfer of vehicle-generated data to third parties.