Unlike Apple's top secret iPod announcements
two days ago, much is already known about Zune, having been leaked in
bits and pieces in true Microsoft fashion.
What we do know is that Microsoft's manufacturing partner is Japanese electronics giant Toshiba. We also know that Zune will have a 30GB hard drive (looks like Apple trumped them with the 80GB iPod Video), an FM radio, 802.11 wireless networking, USB 2.0 port and last, but definitely not least, a generous 3 inch TFT screen.
We also know that Microsoft has set up Zune as a communal device, designed to encourage owners to share their music wirelessly when they meet in groups.
We have been told that the Zune DRM will not be PlayForSure but will be a closed system with Microsoft's own Windows Media Player 11 compatible music store. We have also been told that PlayForSure music owners may be able to do a one-off transfer from their MP3 players to the Zune platform.
There was some suggestion early in the piece that Microsoft might do the same for iTunes music owners but that appears to be ludicrous given the huge 60 million installed base of iPod owners.
Finally - and this where Apple should worry a little - Microsoft is being realistic. It believes it will take around five years for Zune to make a sizeable impact on the market.
The world is waiting and watching.