Wednesday, 14 October 2020 09:27

WhistleOut says 'Money no object for iPhone 12 fans'


A new survey from phone and Internet comparison site WhistleOut shows "strong Australian interest in the new iPhone 12 range" and that "iPhone fans are willing to pay more for their handsets than other people" - but will they go on payment plans or buy outright?

WhistleOut. It is one of the most well known phone and internet comparison sites in Australia (and worldwide), and it recently "surveyed 600 people to find out Australia’s appetite for buying an iPhone 12 device and whether the financial uncertainty caused by coronavirus would hold people back from buying the new iPhone range".

Well, the results not only show strong Australian interest in the new iPhone 12 range, but that "iPhone fans are willing to pay more for their handsets than other people, with the majority of those interested in the new iPhone 12 range planning to buy their new device outright in the next few weeks".

So, what are some of the other key findings?

Key findings:

  • Over half (55%) of Australians are interested in buying a new iPhone 12, and
  • Over two-thirds (69%) of those people expect to buy an iPhone 12 device in the next few weeks before the end of the year
  • Half (50%) of Australians say upwards of $1,000 is too much to pay for a new phone
  • This number drops to 35% for people interested in buying an iPhone 12
  • This number rises to 66% for people not interested in buying an iPhone 12
  • One-in-three people (33%) interested in buying an iPhone 12 are happy to pay up to $2,000 for a new handset
  • Two-thirds (66%) of Australians plan to buy their next phone outright, rather than on a contract
  • 75% of people are being more conservative with their money due to coronavirus 

Commenting on the findings, WhistleOut spokesperson Kenny McGilvary said: “We ran this survey because we have seen a marked decrease in people looking to find phones on contract plans, which is how Australians have typically bought flagship devices, and wondered if 2020 might be a bad year for Apple to launch an expensive new range of phones.

“The survey results confirm the trend for Australians now preferring to buy handsets outright rather than on contracts, but price doesn’t appear to be such a strong factor for those Australians who want an iPhone 12. Despite the majority of people now being more frugal with their money due to coronavirus, interest levels in the new iPhone range are still high and most people who want an iPhone 12 plan to buy a handset outright before the end of the year, paying the full amount up front.

“We would expect people who are more cost sensitive but still want to buy an iPhone to migrate towards slightly older models like the iPhone 11 or iPhone XR, both of which have just received price cuts.”

The new iPhone 12 range starts at $1,199 for the iPhone 12 mini and ranges up to $2,369 for the largest iPhone 12 Pro Max. Pre-orders for the iPhone 12 and iPhone 12 Pro will start at 11pm AEDT on 16th October ahead of a 23rd October release. Pre-orders for the iPhone 12 mini and iPhone 12 Pro Max are staggered back to 6th November, ahead of a 13th November release date.

iTWire's write-up of the launch event is here

The full launch event is embedded immediately below, watch in full screen for the best effect!


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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