Monday, 06 December 2010 17:42

WD goes HomePlug AV with Livewire kit


WD says its new HomePlug AV compliant adaptors provide sufficient throughput for seven HD video devices.

Networking is becoming an increasingly common feature of previously standalone home electronics equipment such as TVs, Blu-ray players and games consoles.

Yet relatively few homes are wired for Ethernet throughout, and Wi-Fi can't always deliver the throughput needed to stream HD video, especially when there is contention from neighbours' equipment.


In such circumstances, HomePlug AV adaptors - which carry Ethernet traffic over mains wiring - can be a convenient alternative. The latest device of this kind from Western Digital provides four ports, eliminating the need for a separate network switch when connecting a TV, Blu-ray player, media player and games console.

Company officials claimed "the WD Livewire Powerline AV Network Kit provides users with data transfer speeds up to 200 megabits per second, enabling glitch-free playback of Full-HD 1080p video streams on up to seven connected devices."

The $A169.99 WD Livewire Powerline AV Network Kit includes two adaptors, each with four Ethernet ports. Unlike some competing adaptors, the Livewire uses a conventional power lead rather than plugging directly into the mains socket which can restrict access to adjacent sockets or prevent use with powerpoints with minimal clearance.


"Consumers are accumulating an increasing number of Internet-capable connected TVs, video game consoles and media players providing access to exciting online content through services such as YouTube," said Dale Pistilli, vice president of marketing for WD's branded products group.

"With the WD Livewire Powerline AV Network Kit, it's truly easy to enjoy all the HD streaming and broadband Internet capabilities of these great new devices anywhere there is an electrical outlet," he added.


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Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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