×

Warning

JUser: :_load: Unable to load user with ID: 1373
Monday, 11 December 2006 16:26

Vista: Making money for everyone except Microsoft

By
A Microsoft-sponsored study argues that Windows Vista will contribute $70 billion to its partner economy, but even when Microsoft is paying the research company's bills, it's hard for it to come up with a positive demonstration of how the new operating system will make a profit.


A new research study, commissioned by Microsoft and carried out by IDC, suggests that Vista will contribute $US70 billion to Microsoft's US partners during its first year of release. Vista was made available to business customers in late November, and will be released to consumers at the end of January.

"Relatively rapid and widespread adoption of Windows Vista means that its launch will not only affect Microsoft, but will also have a positive impact on local economies throughout the world," IDC analyst John Gantz said.

IDC also boldly predicts that the launch of Vista will add 100,000 jobs to the US market, while 35 million copies of the OS will be sold in the US from a worldwide total of 90 million. Microsoft makes around 60% of its operating income from the Windows client, IDC said.

"Windows Vista will be an important launch for Microsoft, but it will be an even more important launch for a much larger and more extensive community around the world," the report said.

The IDC calculations suggest that for every dollar that Microsoft earns from Vista, its partner channel stands to make $18 -- a calculation doubtless driven in part by the expensive hardware upgrades needed before most people can run the new OS. Hardware upgrades account for more than half of the $18 figure

Not all research firms are convinced Vista uptake will be as speedy as IDC believes. "Forrester's research shows that 34% of PC decision-makers at North American and European enterprises plan to start their Vista deployments within one year after its release, but how broad the deployments will be is still up for debate," Forrester Research analyst Simon Yates predicted follow the enterprise OS launch.

Forrester estimates that just 5 million business users will be running Vista at the end of 2007. Given the long lead times involved in enterprise rollouts, Vista's long and expensive development cycle, and all that money apparently going the way of partners first, profits from the operating system may still be some time in coming.

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

MITIGATE FRAUD WITH HYLAND’S DIGITAL CREDENTIALING SOLUTION

Some of the most important records are paper-based documents that are slow to issue, easy to fake and expensive to verify.

Digital licenses and certificates, identity documents and private citizen immunity passports can help you deliver security and mobility for citizens’ information.

Join our webinar: Thursday 4th June 12 midday East Australian time

JOIN WEBINAR!

VENDOR NEWS & WEBINARS

REVIEWS

Recent Comments