Monday, 19 March 2018 01:01

VIDEOS: Samsung and Disney deliver 'AR Emoji Magic' for the Galaxy S9 and S9+


Globally recognised Disney characters are being brought to life on Samsung's newest Galaxy S9 and S9+ flagships, with more Disney movie tie-in characters to arrive during the year.

With the Samsung Galaxy S9 and S9+ cameras as well as Samsung's AR Emojis two of the big features differentiating the S9 series not only from Samsung's own prior models but those of its competitors, it's no surprise to see Samsung wanting to take AR Emojis to the next, which is this case comes from the wonderful world of Disney.

Galaxy S9 and Galaxy S9+ users are now able "to access classic Disney characters — Mickey Mouse and Minnie Mouse — directly from their phone to create personalised messages".

We're told that, "for the first time ever, these Disney characters are coming to life in an augmented reality setting for communications and messaging".

In addition, "characters from favourite Disney films including The Incredibles, Zootopia, and Frozen will roll out throughout the year".

John Love, vice-president of Apps at Disney's Consumer Products and Interactive Media division, said: "By extending our characters and stories to new digital platforms, we are creating daily Disney experiences everywhere our audience goes, and we are able to draw in new generations of fans.

“The Disney AR Emojis offer an innovative approach to content for the Galaxy S9 and S9+ and a fun way to bring magic to messages.”

Article continues below image, with the videos posted at the end of this article:

Younghee Lee, chief marketing officer and executive vice-president of Samsung Electronics, said: "With more than 6 billion emojis sent daily, our goal with developing AR Emoji was to provide a fun, exciting way to communicate and a new way to bring animated images to life.

“We knew there was no one better to partner with than Disney — creator of some of the most beloved characters in history — to make our AR Emojis the happiest faces on earth and give our users access to the most popular characters to share with friends across platforms.”

From 16 March, users with Galaxy S9 and S9+ smartphones have been able to "download Disney characters from the AR Emoji mode on their camera".

Launching alongside the Galaxy S9 and S9+, AR Emojis "allow users to create fun customised messages to send to friends".

"The AR Emojis use deep learning and facial recognition technology to map more than 100 facial features to produce a 3D replica, allowing users to create fun, customized messages to send to friends.

"AR Emojis offer eighteen pre-set stickers using standard AGIF file format, so they can be easily shared with anyone, no matter what kind of smartphone they have."

Samsung reminds us that with these eighteen pre-set stickers, "availability varies by emoji and does not include Disney characters at this time".

The company concludes by stating that "when users find an AR Emoji they love, they can pin it to their Always On Display, so they can enjoy it whenever they look at their phone".

Here's Samsung's video on AR Emojis in action:

Here's PC Mag US taking a look at the Mickey Mouse AR Emoji in action:


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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