Friday, 20 November 2015 02:11

VIDEOS: Bang & Olufsen’s 90th anniversary celebrated the past and heralds the future

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Bang & Olufsen has showcased a stunning new BeoLab90 speaker, announced a new flagship store in Melbourne opening early 2016 and more!

Bang & Olufsen has celebrated its 90th anniversary cementing itself, in its own words, ‘as one of the world’s most respected and desired audio visual brands,’ which is very easy to agree with.

The milestone coincides with the first Australian reveal of the state-of-the-art BeoLab90 digital loudspeaker and confirmation of the immediate expansion plans for Bang & Olufsen in Australia and New Zealand, which includes a new flagship store to open in Melbourne in early 2016.

Australian audiophiles were amongst the first in the world to experience the new BeoLab90 when it was displayed at an exclusive anniversary celebration in the Utzon Room at the Sydney Opera House, with the event able to be watched in its entirety in the video embedded directly below.

Available to order from January 2016, Bang & Olufsen says ‘BeoLab90 will offer expertly crafted, unparalleled sound experiences in the form of, what may well be, the most complete and powerful digital loudspeaker ever designed for use in the home.’

Explaining that BeoLab90 is ‘honouring nine decades of design, innovation, craftsmanship and passion, the BeoLab90 is designed to shape the future of sound,’ and that it is a ‘highly sophisticated speaker that contains a multitude of technologies and is the perfect mix of world-class design and acoustics,’ - and from what the assembled media could see today, that seems extremely apparent!

Bang & Olufsen says it has ‘gained momentum in Australia and NZ since it was acquired by luxury branded retail group, Emerald Group Investments (EGI) in May this year’ and says a number of Australian store openings are planned.

The company points its early 2016 expansion which will ‘commence with the opening of a Bang & Olufsen flagship on Russell Street, Melbourne.’

It will be a 400 square metre space that will ‘set a new standard for luxury audio and video retailing and will be one of the largest Bang & Olufsen showrooms in the world.’

The company promises this new site ‘will offer an unparalleled sensory experience where customers can experience the brand’s state-of-the-art offering as well as a showcase of products spanning the brand’s rich heritage.’

In addition to this, the company will also increase availability of the collections through an expanded distribution network making experiencing the product range more accessible to customers throughout Australia.

Plenty more continues after this ad, please read on!

Julian Kipping, GM of Bang & Olufsen Australia and New Zealand said: “This year has been an important one for Bang & Olufsen in Australia and New Zealand. Not only do we celebrate the global 90th anniversary, but we also commenced our new partnership with Emerald Group Investments.

"With increased local market investment, extensive expansion plans, combined with products of great design and technology excellence - Bang & Olufsen celebrates this milestone in Australia with renewed vigour and significant planned momentum.”

The Bang & Olufsen current collections celebrate the company’s 90 years of excellence, with the product line-up heading into Christmas including ‘the limited edition Love Affair Collection, BeoLab90 and seamless, total connectivity of your favourite Bang & Olufsen devices through BeoLink Multiroom.’

BeoLab90 (available to order January 2016) - details below video

Available to order from January 2016, BeoLab90 will offer audiophiles the chance to experience perhaps the most complete and powerful digital loudspeaker ever designed for use in the home.

Fitted with Bang & Olufsen’s new Active Room Compensation technology, the speaker takes into account the room, furniture, and placement of speakers to deliver a uniquely precise and perfectly placed sound.

Unique Beam Width Control enables you to change the width of the sound beam to suit different listening situations. The impressively 360 degree designed unit based on a complex aluminium cabinet showcases the brand’s ongoing commitment to craftsmanship, world-class materials and superior technology. 

The Love Affair Collection (available now) - details below video

The limited edition Love Affair Collection, which was released earlier this year, is a celebration of Bang & Olufsen’s innovative heritage and enduring design philosophy. Designer Stine Goya partnered with the brand to develop a new palette which features walnut wood combined with rose gold aluminium.

The result is a stylish and timeless collection which represents a love affair spanning from the brand’s origins in the roaring twenties into the future. Seven of the company’s current products have been remodelled and redesigned including the BeoVision Avant 85, BeoVision 11-46 and BeoRemote One, along with the BeoPlay A9, BeoPlay H6, BeoLab18 and BeoLab19.

BeoLink Multiroom (available now)

Due for release in 2016, the BeoLink Multiroom enables users to bring together new and classic Bang & Olufsen products, turning them into one system. The simple and intuitive product features state-of-the-art wireless technology and will ensure lasting value and longevity of any Bang & Olufsen set up, no matter how big or small.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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