Thursday, 27 June 2019 16:19

VIDEOS: A good sign for Huawei as StorySign campaign wins seven awards at Cannes 2019

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StorySign is Huawei's multi-award winning app designed to enrich story time for deaf children and their families, and it has just won seven more awards, including four Gold Lions, a Silver Lion and Two Bronze Lions, which is an outstandingly roar-some result!

In late December 2018, Huawei launched its groundbreaking StorySign app in the UK, using British sign language, and the app was an instant hit as you can read about in our original article.

In March 2019, just a few short months ago, Huawei then launched the StorySign app in Australia using Australian sign language, known as AUSLAN, with Yellow Wiggle Emma Watkins as the app's Australian Ambassador. 

Now comes news of Huawei winning an impressive seven awards for its StorySign campaign at this year’s Cannes Lions International Festival of Creativity, including four Gold Lions, adding to the growing array of award wins (detailed below) for its app designed to enrich story time for deaf children and their families.

The Gold Lions were awarded to Huawei for their StorySign campaign in the "Use of Mobile", "UX & Journey Design", "Health & Wellness Tech: Mobile", and "Social Purpose" categories.

Huawei proudly reminds us that notably, "StorySign was the only campaign to be awarded a Gold Lion from three of these shortlists".

Speaking about the success, Huawei Australia's Consumer Business managing director, Larking Huang, said: “At Huawei, we believe that technology should be open and available to all, regardless of who we are and where we come from.

“I’m very proud to see that the StorySign campaign has been recognised for seven awards at Cannes Lions Festival 2019, including four Gold Lions.

"StorySign is the first app to use AI to help deaf children learn to read and we hope that by raising awareness of deaf literacy issues, we will continue to make a significant impact in the deaf community by helping more deaf children learn how to read.”

The StorySign campaign also won a Silver Lion in the "Quality Education" category and two Bronze Lions in the "Infant Products, Toys & Educational Products" and "Utility Apps" categories.

This follows on from the company’s success at the D&AD Awards 2019, with StorySign winning a Wood Pencil for "Creative Use in Technology" and a Graphite Pencil for ‘Platforms & Apps’.

Here is the page of Huawei Awards at Cannes Lions 2019

Powered by Huawei, alongside partner agencies FCB Inferno, RED Consultancy and Wavemaker, Huawei announced the launch of the StorySign app in December 2018 (as noted above), to help deaf children learn to read.

We're reminded that "StorySign translates selected children’s books into sign language in real time an experience helped by Huawei’s AI technology, creating a world first app which brings books to life for the 32 million deaf children in the world".

Earlier this year, Huawei also "announced its continued commitment to supporting deaf literacy projects across Europe, with Huawei pledging additional funding to its ongoing partnership with the European Union of the Deaf".

"Huawei also confirmed that it will be expanding the StorySign library over the course of 2019, with the children’s titles There’s a Dragon in your Book, Max the Brave, How to be a Lion and The Giant Jumperee. These new books will ensure that StorySign becomes a long-term resource that continues to benefit the deaf community."

Here is the Story Sign case study for Cannes 2019:

Here is the British StorySign video from late 2018:

Here is the Australian StorySign video from March 2019:

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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