Tuesday, 19 June 2018 12:10

VIDEO: Vodafone's solid foundation to help defeat kids cancer while powering your device


The Vodafone Foundation has released a limited edition smart device Genome Power Pack with all proceeds from sales of the handy $49 power pack going directly to Garvan to fund its mission.

Want to help power genome cancer research for kids while powering up your device? Then the Vodafone Foundation has a brilliant new program, going live on 22 June, to do just that.

You can see the official, must-read blog post in full here, and I certainly urge and encourage you to do that, but I have some snippets of that blog post for you below.

You see, with nearly 800 children diagnosed with cancer in Australia each year, and many with a terminal prognosis, this is clearly an issue of major concern, and massive research.

We're told that the Garvan Institute of Medical Research is "unrelenting in its quest to find safer and more effective treatment options for these kids".

"Garvan’s researchers are passionate and tenacious. Their aim is to explore the power of genome sequencing to crack cancer’s code and deliver better outcomes for young patients."

So, what is genome sequencing?

Well, Garvan explains that "your genome is all of your DNA that determines how your body functions. Your genome is unique to you. Sequencing your genome can reveal changes in your genes that can lead to diseases like cancer, and can tell doctors a lot about how best to treat a person’s cancer".

The thing is, such intensive and complex research requires huge amounts of time and money, but this is where we can all help..

The Vodafone Foundation says it has "just released a limited edition smart device Genome Power Pack with all proceeds from every sale of the handy $49 power pack going directly to Garvan to fund its mission".

"Over 100 Vodafone stores across Australia are stocking the limited edition Genome Power Pack. So while you’re charging your phone, you can also help power important cancer research!

"With the funds raised by Genome Power, Garvan will bring the power of genome sequencing to every Aussie kid enrolled in the Zero Childhood Cancer Program – the most ambitious childhood cancer initiative ever undertaken in Australia.

"It’s the first ever personalised medicine program for children with high-risk or relapsed cancer in Australia. Led by Children’s Cancer Institute and the Kids Cancer Centre at Sydney Children’s Hospital, Randwick, which is a part of the Sydney Children’s Hospitals Network, Zero Childhood Cancer brings together all major Australian clinical and research centres working in childhood cancer.

"Genome Power’s contribution to Zero Childhood Cancer is set to uncover crucial information about each child’s tumour and their risk of cancer. Combined with a wide range of other clinical and research information, this could help kids with cancer to lead a healthy, longer life."

For the rest of the must-read blog post, and for all the tech specs of the power bank, and more, please click here

It all goes live from 22 June. 

Here's the Vodafone Foundation's video on Genome Power:


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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