Thursday, 19 March 2015 00:41

VIDEO Interview: Good Design Australia’s Dr Brandon Gien Featured


iTWire spoke to Dr Brandon Gien on what constitutes good design, the 2015 Good Design Awards entries closing this Friday 20 March 2015 and plenty more!


Want to see the best of the best when it comes to the some of the world’s most amazing designs? Then you need to not only check out the Good Design Australia website, but make sure you discover the winners of the 2015 Good Design Awards to be announced in May. 


The Good Design Awards are the country’s leading awards for design excellence and innovation and have been breaking new ground for over 50 years. The Awards are now one of the oldest and most prestigious in the world. 


But who is Good Design Australia? It is an international design promotion organisation responsible for managing Australia's annual Good Design Awards program, as well as a number of leading industry award programs. 


The organisation has a proud heritage dating back to the Industrial Design Council of Australia (IDCA) established in 1958, with the Australian Good Design Awards is recognised by the International Council of Societies of Industrial Design (ICSID) as Australia’s peak design endorsement program.


So, what are some of the past winners of Australia’s Good Design Awards? 


Products such as the Audi A7 Sportback, a Dyson Cool Fan, an OVO K4 Vibrator, a Phillips Iron, Nespresso Coffee Machine and a Marc Newson Bathtub are share in the honour of winning. 


Countless businesses are now implementing a design-led approach into their business processes and strategy, too. Stand out examples include: Deloitte, Telstra, Boston Consulting Group, Accenture, and PWC. 


There’s more information on the Good Design Awards below, but first, let’s take a look at iTWire’s interview with the Good Design Australia’s CEO, Dr Brandon Gien, where we learn about the principles of good design, some great examples of well designed products and past winners, of design-led business, of design’s future and plenty more!


Dr Gien said good design principles should be a number one priority for any modern business to remain competitive.


“Innovation has been the buzzword in business and government for many years, but without a design based approach it can send a business in circles without any tangible, commercial outcomes. When it comes to designing any modern business – design needs to be on the first page of any business plan and strategy.”


On the Awards front, entries have been coming in from around Australia and across the globe.


Dr Gien added that “With just under two weeks to go, we’ve already had some brilliant submissions come through across seven different categories.


“It’s shaping up as our biggest year on record. We’ve been blown away by the diversity, quality and imagination from this year’s submissions.


“This year we’ve also introduced two new categories: Social Innovation and Business Model Design to promote a much wider understanding of the role of design in driving better business and helping create a better society.” 


This year, there are seven categories up for awards. These include Product Design, Service Design, Digital Design, Communication Design, Architectural Design, Social Innovation, which is a new category, alongside Business Model Design, which is also new. 



Dr Gien explains that the Good Design Australia Awards ‘is passionate about unearthing what is good and what is not, by evaluating, testing and arguing the merits of good design’. 


“Good design doesn’t mean expensive or exclusive — good design means that whatever it is, it works and it works well. Sometimes it works so well it goes unnoticed. That’s why we ‘notice’ it for you. 


“Good design comes stamped with our Good Design tick - the benchmark for innovation and design since 1958. So if you believe in the integrity and innovation of your product, service or space, enter it into the 2015 Good Design Awards and let us help tell your story to the world,” concludes Dr Gien. 


So, if your product or service isn’t ready in time for tomorrow’s entry cut-off, you’ve got a whole year ahead for inspiration and creation so you can enter your incredible design into the 2016 Good Design Awards. 


Just make sure it is really, really good!


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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