Thursday, 05 February 2015 14:27

Soniq's new trio: Bluetooth speaker, digital signage, home AV installation

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Consumer electronics company Soniq is causing shockwaves with its new Bluetooth speaker, the Rock 7, new Cyberast digital signage for businesses and a home AV installation service.

A trio of new announcements from Soniq has arrived today, with the first being a new Bluetooth speaker with built-in microphone dubbed ‘The Rock 7’.

Whether this will cause any repercussions from Dwayne ‘The Rock’ Johnson is yet to be seen, but The Rock 7 is naturally compatible with any Bluetooth enabled device, coming in a solid aluminium alloy body wrapped in ‘durable high elastic silicon’ for both outdoor and indoor use, and has a metallic carabiner clip.

Available in black, blue and green, it has a battery life of hours hours, is naturally rechargeable, has a ‘super bright LED night light’ ,and promises ‘high definition mobile audio for hands free and built in microphone.’

Song Su, GM of SONIQ said: “We strive to provide our customers with a range of different products they can use throughout the home and the Rock 7 is perfect for both indoors and outdoors.”

Soniq also offers other audio products including ‘iPod/iPad docking stations, radios, Bluetooth speakers, sound bars and Hi-Fis such as its H10 Mini Hi-Fi System.’

It will sell for $129 at the Soniq website and if you’re a Soniq ‘Club Member’, you’ll also be able to buy the Soniq 10.1-inch ‘Metalbox’ tablet for $249 and get the Rock 7 thrown in, which is said to be a saving of over $50.

The bundle deal runs until midnight, Thursday 19 February 2015.

Also launched today is Cybercast, a new ‘online digital signage platform for businesses’.

Soniq says the release of Cybercast ‘will enable businesses to update marketing messages on the fly and replace the need for traditional and printed Point of Sale (POS) material.’

Promised to be ‘both flexible and easy to use, Cybercast is a high definition multimedia marketing solution that can be updated automatically over the internet. All you need is a smart TV or dongle to showcase the content, an internet connection and the Cybercast app installed on your phone or computer.’

Song Su said “By including a service like Cybercast in an overall marketing mix, businesses will be able to take advantage of the power of marketing in the new age at an affordable cost.”

Finally, Soniq is now offering an AV installation service for the home, including home theatre, HDTV and digital antenna setups with costs starting at $89.

Here, Song Su said “We’ve always been known for quality low cost consumer electronics and wanted to provide our customers with the full in home experience by helping them install their new purchase as well.”

Not limited to just Soniq televisions, the new installation service can be booked via the Soniq website by selecting the specific service via the online store. A technician will then call the customer within 48 hours to book in a suitable time.

The service is currently available to Victorian residents, but SONIQ plans to roll-out the service to other states later in the year.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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