The brothers are Gabby and Hezi Leibovich, who were able to register Groupon.com.au, Groupon Pty Ltd and get a Groupon trademark before Groupon US had moved, which has reportedly seen the brothers enjoy a handsome payday.
Groupon US had to actually launch in Australia using the Stardeals.com.au domain name, leading to a clear loss of consistent global branding while the deal to acquire Groupon.com.au progressed, first through a multi-country legal stage until ultimately being resolved in the Leibovich brothers' favour.
Some will wonder why they didn't do the same and might already be on the lookout for other companies in the US or elsewhere to target for similar action in the hope of a similar result.
Coupon sites have obviously become very popular due to the need to offer deals with genuine value, and as long as genuine deals are being offered on things that people either need or are useful impulse buys, it's no surprise to see them being taken up by a money-conscious public.
Getting the scoop on the ultimate coupon to outcoupon the US competition and get the best coupon cash-back deal of them all is even cleverer.
Fuller details of the Leibovich brothers' daring corporate adventure can be found in article by Ben Grubb in The Sydney Morning Herald.